Director, Thought Leader Engagement

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the Thought Leader Liaison team

• Identify, nurture, and manage relationships with key HCP partners, KOLs, and influential individuals in Hematology/Oncology across the US

• Create and execute strategies for the Thought Leader Liaison team

• Research, assess, recruit, and engage pertinent Key Opinion Leaders

• Establish and sustain genuine KOL relationships through consistent communication

• Customize collaboration approaches to meet KOL needs, interests, and audience demographics

• Provide KOLs with information, demonstration samples, or materials for content evaluation and development

• Collaborate with Sales to enhance HCP relationships with PharmaEssentia

• Lead insight collection through individual engagements, small-group meetings, advisory boards, and steering committees

• Monitor the competitive landscape, treatment protocols, and market trends; report findings and suggest actions

• Offer strategic and tactical insights for brand planning, resource allocation, and long-term marketing strategies

• Support and oversee commercial advisory boards and steering committees

• Create targeted peer-to-peer marketing materials and messaging

• Review peer-to-peer content to ensure it aligns with brand guidelines and messaging

• Provide input for the development and training of the Speaker Bureau

• Manage KOLs for both internal meetings and external events

• Track KPIs such as reach, engagement, conversions, and brand mentions across peer-to-peer initiatives

• Monitor campaign progress, optimize results, analyze data, and prepare reports for stakeholders

• Oversee the Thought Leader Engagement budget

⛳️ Requirements

• BS/BA or equivalent is required, preferably in Marketing, Science, Business Administration, or a related field

• MBA or another advanced degree is preferred

• A minimum of 10+ years in pharmaceutical sales and/or marketing experience

• Experience in Hematology/Oncology is a must

• Previous supervisory experience is required

• Strong scientific and business knowledge

• Exceptional communication and interpersonal abilities

• Analytical skills to assess campaign performance and identify patterns

• Creative thinking to devise engaging peer-to-peer collaboration concepts

• Familiarity with industry trends and target audience demographics

• Excellent strategic and tactical planning, project management, communication, and organizational skills

• Understanding of the compliance environment in pharmaceutical promotions

• Willingness to travel 50-70% of the time, including evenings and weekends

• Must reside within the assigned geography, close to a major airport

🏝️ Benefits

• Comprehensive medical coverage

• Dental and vision coverage

• Generous paid time-off

• 401(k) retirement plan with a competitive company match

• Medical & Dependent Care Flexible Spending Account

• Up to $150 monthly reimbursement for cell phone expenses

• Employee Assistance Program

• Competitive benefits package

• Short-term and long-term incentives