Director, Strategic Events, Experiences

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the annual events strategy aligned with company, marketing, and revenue objectives.

• Determine investment levels, reductions, or discontinuation of event programs; manage portfolio, budget, and trade-offs.

• Oversee strategy and implementation of Tidal, encompassing audience engagement, content, speakers, programming, attendee experience, and commercial targets.

• Lead the Revenue Kickoff, President's Club, and other prominent company events.

• Establish processes and standards to ensure consistently high-quality execution of the event portfolio.

• Organize executive and region-specific account-based events in collaboration with sales and customer success teams.

• Design programs targeting specific audiences, including outreach, account development, follow-up, and ROI assessments.

• Create measurement models to evaluate pipeline, account engagement, opportunity progression, executive relationships, customer expansion, and brand visibility.

• Integrate events into the wider go-to-market strategy with sales, BDR, marketing operations, and revenue operations.

• Manage reporting schedules, dashboards, leadership updates, and ROI-driven portfolio choices.

• Leverage AI for audience selection, research, outreach, personalization, planning, analysis, feedback synthesis, and operational efficiency.

• Develop repeatable workflows and assess new event technologies and formats.

• Supervise and nurture two event marketers.

• Oversee agencies, venues, production partners, sponsors, and vendors; decide between in-house and external work.

• Achieve pipeline and revenue objectives, enhance customer and prospect engagement, ensure attendee satisfaction, maintain budget compliance, and facilitate timely follow-up.

⛳️ Requirements

• Over 10 years of experience in B2B events, experiential marketing, or field marketing, with management of a complex events portfolio.

• At least 3 years of experience in managing personnel and building independent teams.

• Proven experience in leading large-scale B2B events from inception to completion, including owned conferences or customer summits, major sponsorships, executive experiences, and internal revenue events.

• Strong commercial acumen linking events to pipeline, account movement, customer growth, and brand enhancement.

• Experience collaborating with sales, customer success, revenue operations, and marketing on shared go-to-market priorities.

• Excellent judgment in portfolio management and the ability to evaluate competing opportunities and articulate investment decisions.

• High standards for programming, content, production, creativity, and attendee experience.

• Experience managing significant budgets and overseeing agencies, venues, sponsors, vendors, and production partners.

• Proven ability to create and present clear, data-driven executive reports on program performance and ROI.

• Practical experience with AI, automation, and emerging technologies.

• Proficiency in Salesforce and marketing automation platforms.

• Strong, concise communication skills and executive presence when interacting with senior leaders, clients, prospects, and external partners.

• Comfort in making decisions with incomplete information, addressing issues proactively, and providing recommendations.

• Willingness to travel and adapt work schedule around major events as necessary.

🏝️ Benefits

• Health, Dental, and Vision benefits commence on your first day at Spring.

• One Medical accounts available for you and your dependents.

• HSA and FSA plans are offered, with Spring contributing up to $1K for HSAs depending on the plan type.

• Employer-sponsored 401(k) match of up to 2%.

• Annual allotment of complimentary visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

• Paid time off includes vacation, sick leave, and company holidays.

• Parental leave after 6 months of tenure: 18 weeks for birthing parents and 16 weeks for non-birthing parents.

• Access to the Noom weight management program.

• Fertility care support through Carrot, plus a $4,000 reimbursement for related fertility expenses.

• Access to Wellhub for fitness, mindfulness, nutrition, and sleep resources.

• BrightHorizons sponsored child care, back-up care, and elder care services.

• Up to $1,000 Professional Development Reimbursement each year.

• $200 per year in donation matching.