Director, Segment Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement the marketing strategy for the North America segment, ensuring alignment with global marketing priorities and regional business goals.

• Facilitate the local execution of global campaigns through field events, webinars, paid media, account-based marketing, and digital initiatives.

• Take responsibility for regional marketing performance, focusing on pipeline sourcing and influence, while optimizing programs based on business results.

• Collaborate closely with Sales leadership to ensure marketing efforts support pipeline generation and revenue objectives.

• Work with Marketing Operations to establish reporting, dashboards, and insights that assess campaign effectiveness and enhance decision-making.

• Oversee the planning and execution of regional events, including executive roundtables, partner gatherings, industry conferences, and customer programs, in conjunction with the global events team for flagship occasions.

• Guide and develop a team of segment marketers, nurturing strong cross-functional relationships and continuously enhancing marketing processes, programs, and operational methods.

⛳️ Requirements

• Over 7 years of experience in regional marketing or demand generation within a B2B SaaS context.

• At least 3 years of experience in leading, managing, or mentoring high-performing marketing teams.

• Demonstrated success in creating and executing marketing programs that generate and accelerate pipeline across North America.

• Experience in marketing to enterprise organizations in sectors such as banking, retail, consumer products, or software.

• Strong grasp of demand generation, account-based marketing, pipeline acceleration, and the alignment between marketing and sales.

• Familiarity with marketing technologies like Salesforce, Marketo, 6sense, or similar platforms for executing and measuring campaigns.

• Exceptional collaboration, stakeholder management, and communication abilities, with a talent for influencing cross-functional teams and driving change in a dynamic environment.

🏝️ Benefits

• Health insurance

• Flexible work hours

• Professional development opportunities

• Paid time off