Director, Product Marketing – Gym Segment

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Ignite’s Positioning and Message Architecture.

• Create messaging tailored to segments and personas for SMB and MML buyers and customers, ensuring that this messaging is actively utilized rather than merely documented.

• Simplify product complexities into unique value propositions that Sales can leverage, prospects can grasp, and customers find credible.

• Develop and oversee a structured launch process that enables Ignite to swiftly manage minor releases while ensuring full organizational preparedness for significant ones.

• Create a consistent customer communications schedule aligned with roadmap milestones and customer requirements, including product updates, adoption resources, and best-practice education.

• Establish and maintain a systematic competitive intelligence capability that is proactive rather than reactive.

• Incorporate customer, market, and competitive insights into roadmap discussions with sufficient rigor and detail to influence prioritization.

• Lead the Ignite PMM Team as a player-coach, setting a high standard for quality in both thinking and output.

⛳️ Requirements

• Over 12 years of experience in B2B SaaS product marketing, with significant responsibility for positioning and go-to-market strategies for complex products or multi-audience platforms.

• Proven ability to build positioning from scratch—constructing foundational market logic rather than merely refreshing or extending existing narratives.

• Experience in SLG environments where Sales is a primary go-to-market strategy, and the relationship between PMM, Sales, and CS is crucial for success.

• A history of developing credible and influential relationships with Product leadership; not just alignment, but a true strategic partnership.

• Strong instincts for competitive intelligence: able to translate market signals into actionable positioning and enablement rather than just producing competitive analyses.

• Experience in people leadership, with a clear perspective on what excellent PMM entails and the coaching ability to guide a team toward that standard.

• High standards for written communication and executive storytelling; skilled at simplifying complex product concepts into narratives that resonate.

• Proficient in using AI as a tool for thinking and research enhancement, not just for content creation.

• Capable of leveraging AI to validate positioning, synthesize market signals, and accelerate processes without compromising thought quality.

• Analytical mindset: comfortable with go-to-market performance data, customer insights, and win-loss analysis, using this information to inform better strategic decisions.

• Ability to function as both a strategic leader and a hands-on builder in an environment that demands both simultaneously.

🏝️ Benefits

• Purpose-driven company with a values-focused culture – Best Life, One Team, Growth Mindset.

• Time Off – our open PTO policy provides flexibility in how and when you take your time off!

• Days of Disconnect – once every quarter, we collectively take a breather and enjoy a day off together globally. #oneteam

• Parental & Pawternity Leave – we provide leave for when your family expands by two feet or four paws!

• Best Life Perk – we are dedicated to supporting you at any stage of your fitness journey with quarterly reimbursements.

• Comprehensive Medical/Dental/Vision coverage.

• Employee Assistance Program – we ensure you receive help when needed. Period.

• Premium Calm App – enjoy tranquility with a Calm App subscription for yourself and up to four dependents over the age of 16.

• And more! – numerous benefits that we couldn't even list all here!