Director, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of developing the marketing sub-function at Velsera.

• Establish and advocate for Velsera's corporate brand identity, messaging, and visual standards across all marketing channels and stakeholder interactions.

• Identify and implement integrated marketing campaigns across multiple channels—including digital, email, social media, events, and content marketing—to promote Velsera's products and services to targeted audiences.

• Collaborate closely with the Sales team to manage contacts and nurture leads.

• Thoroughly vet leads, advancing qualified prospects to the Sales team.

• Empower the sales team further and enhance the collaboration between marketing and sales.

• Determine the appropriate industry tradeshows and thought leadership forums for Velsera's participation, and take the lead on planning and executing these events in collaboration with subject matter experts.

• In conjunction with subject matter experts, create white papers, case studies, and thought leadership materials to drive lead generation and demand for Velsera's solutions.

• Perform other assigned duties.

⛳️ Requirements

• A minimum of 7 years of marketing experience, preferably in healthcare or scientific software.

• At least 5 years of experience in leading and managing a marketing or other commercial team.

• Proven experience in marketing specifically for lead generation within a B2B environment is essential.

• Required experience in planning and executing corporate marketing events, tradeshows, and industry conferences, including vendor relationships, logistics, and on-site execution.

• Exceptional communication skills, both verbal and written.

• Required experience in developing white papers, thought leadership content, and demand generation materials, along with project management in coordination with subject matter experts.

🏝️ Benefits

• People first. We foster collaborative and supportive environments by operating with respect and flexibility to enhance mental, emotional, and physical well-being. We practice empathy by treating others as they wish to be treated and presuming positive intent. We take pride in our diverse and inclusive team and commit to learning about and strengthening our connections with one another.

• Patient focused. We act decisively without compromising on quality expectations. Our drive is to provide exceptional solutions for our customers to positively impact patient lives. Given the stakes, we challenge ourselves to develop the best solutions, rather than the easiest ones.

• Integrity. We hold ourselves accountable and aim for transparent communication to build trust among ourselves and our customers. We take ownership of our outcomes, understanding that our contributions matter and together we will transform the healthcare industry. We are deliberate and thoughtful in every customer interaction, recognizing the broader implications for human health.

• Curious. We ask questions and actively listen to foster learning and continuous improvement. We embrace change and the opportunities it brings to enhance each other. We strive to be at the forefront of scientific and technological innovation by promoting creativity.

• Impactful. We approach our social responsibility with the seriousness it warrants and hold ourselves to high standards. We enhance our sustainability by encouraging discussions and taking action concerning our natural, social, and economic resource footprint. We are dedicated to our humanitarian mission and seek new ways to improve the world.

• Velsera is an Equal Opportunity Employer: Velsera is proud to be an equal opportunity employer committed to providing employment opportunities regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.