Director, Relationship Marketing Strategy

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Oversee the creation, development, and execution of comprehensive omni-channel marketing strategies.

• Act as a subject matter expert, translating innovative technology—especially in 1st party data marketing and CRM—into fresh marketing concepts for the client.

• Demonstrate a strong comprehension of the variances in marketing to customers across different sectors and environments.

• Cultivate trusted, long-term relationships with key clients and executives.

• Ensure significant client value is delivered through a combination of best-practice solutions, skills, capabilities, and innovative thinking.

• Collaborate with team leaders (including account management, operations, creative, analytics, etc.) and partner agencies to transform ideas into actionable plans.

• Identify critical data points and metrics to illustrate the impact of our strategies and approaches on the client's business.

⛳️ Requirements

• A Bachelor’s Degree (mandatory)

• Proven experience in team leadership (mandatory)

• Familiarity with Braze/SFMC (preferred)

• Experience in the healthcare sector (preferred)

• More than 8 years of experience in data-driven marketing—particularly in CRM, email marketing, and both online and offline media.

• Profound understanding of the customer lifecycle and how messaging strategies enhance the experience.

• At least 5 years of experience working in an agency or consulting environment.

• Proven experience in developing solutions to assist in the sale of new services to clients.

• Practical skills in utilizing data and research for decision-making—proficiency in Excel and research tools required.

• Excellent writing, presentation, and client-facing communication abilities.

• Experience in translating data analysis into practical marketing recommendations and presentations—proficiency in PowerPoint is essential.

• Strong attention to detail and the capability to integrate internal and external feedback iteratively.

• Exceptional multi-tasking, networking, time management, and interpersonal skills.

• Self-motivated with a high level of intellectual curiosity, drive, determination, and persuasive abilities.

• Comfortable and experienced in navigating a matrixed organization with roles that offer a wide degree of flexibility.

• Willingness to travel approximately 20%-30%, depending on client comfort levels.

🏝️ Benefits

• Medical, vision, and dental insurance

• Life insurance

• Short-term and long-term disability insurance

• 401k

• Flexible paid time off

• A minimum of 15 paid holidays annually

• Paid sick and safe leave

• Paid parental leave