Director – Regional Marketing

This is a fully remote position, open to applicants in Connecticut, +4 more states.

📋 Description

• Act as the primary commercial liaison for National and Regional Key Opinion Leaders (KOLs).

• Identify and map all academic and community-based KOLs, facilitating the understanding of referral patterns between KOLs in centers of excellence and the community.

• Engage with the next tier of KOLs, including Emerging Opinion Leaders and Digital Opinion Leaders.

• Gain insights into regional and KOL-specific practice patterns to identify significant unmet needs in Acromegaly treatment.

• Support and participate in regional advisory boards by spearheading the recruitment of advisors and coordinating with vendors to generate actionable insights.

• Develop and manage KOL-specific engagement strategies, promoting advocacy for Paltusotine following FDA approval.

• Collaborate with KOLs to obtain feedback on market development initiatives, including disease state education and promotional strategies.

• Lead KOL engagement with Crinetics leadership through various forums, including one-on-one meetings and conferences.

• Customize national brand strategies to align with local market dynamics.

• Manage and implement regional marketing initiatives, such as non-personal promotions and local sponsorships.

• Oversee the regional marketing budget.

• Assist in the recruitment and development of the speaker bureau in partnership with the commercial operations team.

• Contribute to the development and execution of Speaker Training for branded and disease state initiatives.

• Work alongside the marketing team to create peer-to-peer content, including educational videos, promotional materials, and assets for patient events.

• Lead Crinetics’ engagement at national, regional, and local congresses, ensuring cross-functional coordination with medical, sales, and marketing teams.

• Support the commercial team in crafting a top-tier disease state and product training curriculum that incorporates KOL input and involvement.

• Provide the commercial team with in-market insights on core promotional activities following product approval.

• Foster strong collaboration with cross-functional partners, including field sales leaders, sales representatives, National Account Directors, and Regional Reimbursement Directors to ensure effective execution of promotional activities.

⛳️ Requirements

• Bachelor’s degree.

• 15 years of combined experience in sales, marketing, account management, or related fields within the biopharmaceutical industry.

• Experience in rare diseases or endocrinology is preferred.

• Proven experience in KOL identification, development, and engagement, including leadership of speaker bureaus or advisory boards.

• A successful track record in product launch planning (both field and internal) as well as experience in creatively driving brand uptake and overcoming obstacles to commercial success.

• Demonstrated effective collaboration with multiple cross-functional teams, including sales, marketing, field reimbursement specialists, and MSLs.

• Proven ability to build productive relationships with external stakeholders, such as KOLs, practice managers, vendors, and internal commercial teams.

• Strong communication, presentation, and project management skills, with the ability to handle multiple competing priorities.

• Ability to lead and influence without direct authority.

• High level of professional integrity and a strong commitment to compliance.

• Innovative Thinking: Proven ability to leverage creativity and innovation to drive results.

🏝️ Benefits

• Health insurance plans for employees (and their families) that include medical, dental, vision, and basic life insurance.

• 20 days of paid time off (PTO).

• 10 paid holidays.

• Winter company shutdown.

• Discretionary annual target bonus.

• Stock options.

• Employee Stock Purchase Plan (ESPP).

• 401k matching.