Director, Programmatic B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Supervise daily operations and lead the programmatic buying division for various B2B clients.

• Establish the vision, framework, and best practices for an expanding B2B programmatic group.

• Implement operational processes customized for B2B purchasing cycles, enterprise audience segmentation, and multi-stakeholder decision-making journeys.

• Contribute to business growth through thought leadership and participation in pitches.

• Assist in onboarding new advertisers and managing challenging accounts.

• Provide education internally and externally on programmatic capabilities and emerging ad tech tools.

• Cultivate business relationships with clients, agencies, team members, and external partners.

• Ensure the successful execution, implementation, optimization, inventory strategy, and audience strategy for programmatic campaigns.

• Drive B2B programmatic strategy in line with lead quality, account penetration, and sales velocity.

• Link programmatic performance to CRM and pipeline metrics.

• Oversee campaign management and optimization across display, video, native, and account-based marketing executions.

• Manage a team of typically two or more, including prioritizing workloads, fostering professional development, and ensuring operational excellence.

• Establish best practices for audience segmentation, firmographic and technographic targeting, and multi-touch attribution.

• Manage relationships with B2B data and technology partners and assess new solutions.

• Create programmatic points of view, pricing models, and case studies for new business opportunities.

• Collaborate with paid social, search, and content teams on comprehensive demand generation efforts.

• Provide thought leadership on programmatic trends, data privacy, and audience strategies.

• Handle budgeting, pacing, forecasting, and quarterly business evaluations.

• Serve as an escalation point for performance, strategy, and client relationship challenges.

• Represent the agency at industry events, conferences, and with technology partners.

⛳️ Requirements

• 6+ years of practical experience in managing programmatic campaigns, preferably focusing on B2B or enterprise clients within an agency, DSP, or platform setting.

• Profound understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.

• Advanced proficiency with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation.

• Demonstrated experience connecting programmatic metrics to business results (MQL → SQL → Opportunity → Revenue).

• Strong analytical skills using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms.

• Executive-level communication skills, adept at translating technical programmatic details into actionable business insights.

• Ability to collaborate across creative, media, strategy, and analytics disciplines.

• A sense of curiosity and a forward-thinking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends.

• Position is not eligible for immigration sponsorship.

🏝️ Benefits

• Remote-first culture.

• Unlimited Paid Time Off (PTO).

• Extended holiday break during winter.

• Flexible work schedules.

• Options to work from anywhere.

• 100% paid parental leave.

• 401(k) matching.

• Comprehensive medical, dental, vision, life, and pet insurance.

• Sponsored life insurance.

• Short-term disability insurance and additional voluntary insurance options.

• Annual class pass credits.

• Annual performance bonus (not guaranteed; eligibility requires active employment in good standing and no involvement in a Performance Improvement Plan).