Director, Product Marketing – SmartLife Managed Services

📋 Description

• Oversee all messaging-aligned content related to solution positioning for SmartLife services, serving as the subject matter expert for the extended GTM marketing team.

• Direct and coordinate the Product Marketing team to operate within a matrix organization, supporting multiple GTM teams in delivering market-specific strategic offerings.

• Take ownership of solution positioning and content development to propel SmartLife growth in MSP/MDU markets and with large service providers that utilize multi-vendor networks across North America and global growth markets.

• Manage new product introduction (NPI) and release marketing, establishing strategic communication and enablement initiatives surrounding the launch of new products and features or updates to existing offerings.

• Collaborate closely with key stakeholders in Sales, Success, Commercial Strategy, and Product teams.

• Engage with customers through one-on-one meetings, speaking engagements, and executive briefings.

• Partner with Calix executives to develop compelling narratives and presentations that reinforce strategic objectives.

• Work alongside the Product and Commercial Strategy teams to integrate customer, market, and competitive insights into structured contributions to the Calix product lifecycle.

• Team up with Field Marketing and GTM teams to align solution strategies with marketing campaigns, sales enablement, events, communication channels, and customer feedback activities.

• Collaborate with content strategists to produce engaging marketing materials, including webpages, solution briefs, white papers, blogs, and customer presentations.

⛳️ Requirements

• 7-10 years of relevant experience in solution or product marketing.

• MBA is preferred.

• Experience in working for or marketing solutions to broadband service providers.

• Ability to comprehend and articulate technical capabilities as clear benefits.

• Extensive knowledge of marketing and launch processes for both hardware and software.

• Excellent written communication and public speaking/presentation abilities.

• Proven track record of success in a fast-paced, collaborative work environment.

• Willingness to support occasional travel of up to 20% of the time.

🏝️ Benefits

• Bonus

• Total compensation package