Director, Product Marketing – Mobility, OTR

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive revenue through successful product launches, avoiding shelfware.

• Transition roadmap discussions from reactive feature development to a strategy informed by market insights.

• Enhance sales enablement, shifting from asset creation to accelerating revenue.

• Position Product Marketing as a reliable strategic ally to Product and Sales leadership.

• Manage positioning, segmentation, and go-to-market strategies across Fuel, EV, Telematics, and OTR sectors.

• Ensure that launches result in quantifiable business outcomes, such as pipeline creation, improved win rates, increased adoption, and impact on retention.

• Implement post-launch performance evaluations and establish revenue accountability frameworks.

• Identify whitespace and growth prospects across various segments.

• Act as the market voice in planning roadmaps and investment discussions.

• Introduce structured validation processes based on customer insights, usage metrics, and competitive analysis.

• Influence pricing, packaging, and portfolio decisions to align with revenue strategies.

• Collaborate with Sales leadership to create stage-specific enablement that enhances deal velocity and closing rates.

• Transition the organization from reactive one-pager production to disciplined, outcome-focused sales initiatives.

• Equip sellers with compelling narratives that resonate across different segments.

• Establish frameworks for launch tiering, prioritization, and resource allocation to concentrate on the most impactful initiatives.

• Define clear engagement models involving Product, Sales, Marketing, and Customer Experience (CX).

• Develop scalable processes that enhance speed-to-market while ensuring strategic integrity.

• Build and nurture a high-performing Product Marketing Management (PMM) team that functions as strategic advisors.

• Mentor PMMs to enhance their business acumen, executive presence, and cross-functional influence.

• Promote a culture of accountability, data-driven thinking, and ownership.

⛳️ Requirements

• Over 10 years of B2B Product Marketing experience in SaaS, fintech, mobility, or intricate workflow platforms.

• Proven experience in owning or significantly influencing revenue performance in a multi-segment B2B context.

• Successful history of establishing or advancing a Product Marketing function within a dynamic or growth-focused organization.

• Demonstrated ability to convert product launches into revenue-generating outcomes.

• Experience in influencing executive-level stakeholders and altering cross-functional behaviors.

• Profound understanding of complex sales processes and stage-based enablement strategies.

• Strong business acumen and proficiency in portfolio trade-offs, investment decisions, and revenue planning.

• Ability to shift focus from strategic shaping to disciplined execution.

• Experience in operationalizing modern tools (including AI) to enhance PMM efficiency and insight generation.

• Experience in mobility, fleet, or transportation is an advantage but not mandatory.

🏝️ Benefits

• Health, dental, and vision insurance.

• Retirement savings plan.

• Paid time off.

• Health savings account.

• Flexible spending accounts.

• Life insurance.

• Disability insurance.

• Tuition reimbursement.