Director, Product Marketing – MDR

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Formulate and implement go-to-market strategies for MDR products that align with business goals.

• Direct messaging and produce marketing materials for MDR product lines.

• Collaborate with Sales to equip them with tools, training, and competitive insights for effectively positioning new solutions.

• Perform market research to understand customer requirements, industry trends, and competitive landscape.

• Develop customer personas and use cases to guide positioning and marketing materials.

• Work alongside Product Management to shape product development based on customer and market insights.

• Partner with Marketing to create campaigns that enhance awareness, drive pipeline, and increase revenue.

• Oversee pricing and packaging strategies in conjunction with Pricing and Product Management.

• Assist in cross-functional projects while ensuring consistency in messaging and positioning.

• Lead, mentor, and nurture a small team of product marketers.

⛳️ Requirements

• A minimum of 8 years of experience in B2B software product marketing.

• At least 3 years of experience working with cybersecurity solutions.

• Strong understanding of the cybersecurity sector, including market dynamics and competitive players.

• Ability to convert technical features into persuasive benefits for customers.

• Experience collaborating with Sales teams to provide enablement tools and programs.

• An analytical mindset with the capacity to make data-driven marketing choices.

• Outstanding written and verbal communication abilities.

• A Bachelor's degree is mandatory.

• Proven capability to motivate and cultivate high-performing teams is preferred for candidates with people leadership experience.

• An MBA is preferred.

• Background checks will be conducted.

• Authorization to access software or technology regulated under U.S. export control laws may be necessary.

🏝️ Benefits

• Equity provided to all employees.

• Flexible time off along with paid volunteer days.

• RRSP and 401k matching opportunities.

• Access to training and career advancement programs.

• Comprehensive private benefits plan that covers medical, mental health, dental, disability, life and AD&D, along with additional value-added services.

• A robust Employee Assistance Program (EAP) offering mental health services.

• Fertility assistance and paid parental leave.

• Variable incentive compensation available.

• New hire equity grants provided.

• Comprehensive benefits package offered.