Director, Product Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Lead the strategy, planning, and execution of go-to-market initiatives for core banking, credit, rewards, lending, and investing.

• Manage cross-functional operations between Step and Beast Industries, fostering collaborations, product integrations, and the expansion of partnerships.

• Drive comprehensive lifecycle marketing efforts from initial awareness through to engagement and retention.

• Implement large-scale loyalty and gamification programs.

• Collaborate with marketing teams to execute campaigns focused on driving signups, expansion, and product adoption.

• Represent customer interests through research and discovery, translating their needs into actionable insights for the product roadmap.

• Work closely with product, design, customer support, engineering, and other departments to enhance conversion rates and retention.

• Oversee annual and quarterly plans aimed at promoting customer lifecycle growth and deriving impactful learnings.

• Build, nurture, and mentor the product marketing and lifecycle marketing teams.

• Report directly to the Chief Marketing Officer.

⛳️ Requirements

• Minimum of 8 years of marketing experience.

• At least 5 years of experience in product marketing.

• Preference for candidates with experience in a startup environment.

• Proven product marketing expertise across the funnel in B2C technology and/or consumer applications.

• Experience in managing a developing product marketing/lifecycle marketing team with direct accountability for owned communication channels.

• Exceptional written communication skills with the ability to create clear and compelling narratives tailored for diverse audiences.

• Possess an analytical and experimental mindset; adept at leveraging data and insights for generating ideas, making decisions, and driving growth.

• Familiarity with Braze.

• Proficient in Mixpanel.

• Experience with Looker.

• Knowledge of Claude.

• Experience with Twilio.

• Bachelor's degree or a comparable combination of education, training, and experience.

🏝️ Benefits

• Competitive salary.

• Stock options available.

• Comprehensive medical insurance.

• Dental insurance included.

• Vision insurance offered.

• Company-paid life insurance coverage.

• 401k plan featuring Safe Harbor company matching.

• Flexible vacation policy.

• Paid company holidays.

• 12 weeks of paid parental leave with an adaptable return-to-work arrangement.

• Technology package provided by the company.

• Reasonable accommodations available throughout the application and interview process.