Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and oversee a top-tier market intelligence function, encompassing segmentation, TAM/SAM analysis, buyer personas, and competitive benchmarking.

• Provide insights to executive leadership regarding market trends, risks, and opportunities, influencing strategic decisions and investment priorities.

• Convert insights into actionable strategies that shape product roadmaps, go-to-market focus, and commercial execution.

• Manage the communication strategy for Phare across both internal and external audiences.

• Define and maintain the enterprise-wide messaging framework for Phare, ensuring a distinct, scalable narrative across portfolios and buyer personas (clinical, financial, IT).

• Enhance storytelling to position Phare as a leading, AI-driven platform and category-defining solution.

• Direct the creation of impactful content and thought leadership that strengthens brand credibility and competitive advantage.

• Oversee the comprehensive go-to-market strategy for product launches, platform expansions, and strategic initiatives.

• Ensure alignment of positioning, pricing/packaging inputs, sales enablement, and integrated marketing campaigns.

• Propel disciplined execution with defined milestones, governance, and measurable business outcomes.

• Act as a senior, trusted partner across Product, Sales, Marketing, Operations, and Customer Experience.

• Foster alignment among leadership stakeholders to ensure a cohesive strategy and execution.

• Serve as the central coordinator for complex, cross-portfolio initiatives, ensuring consistency and expedited market entry.

• Collaborate with Marketing leadership to design and scale integrated demand generation, customer advocacy, and thought leadership programs (e.g., KLAS, industry positioning).

• Establish success metrics linked to pipeline, revenue, and adoption; hold teams accountable for tangible outcomes.

• Regularly evaluate performance and optimize marketing investments to enhance ROI.

• Maintain extensive knowledge of the Phare platform, roadmap, and innovation priorities.

• Partner with Product leadership to guide roadmap direction based on market signals, customer needs, and competitive dynamics.

• Advocate for customer-centric storytelling through case studies, executive narratives, and strategic communications.

• Enhance how R1 conveys innovation, AI capabilities, and measurable outcomes to the market.

• Reinforce market credibility and trust through consistent, value-driven messaging.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field (MBA preferred).

• Over 10 years of B2B SaaS product marketing experience, demonstrating increased scope and leadership responsibility.

• Preferred domain expertise in healthcare and/or revenue cycle.

• Proven track record in leading go-to-market strategies and driving measurable business outcomes (pipeline, growth, adoption).

• Demonstrated ability to build relationships and influence senior leadership while operating effectively at a senior level.

• Exceptional strategic thinking paired with strong execution discipline.

• Excellent communication abilities, including executive presentations and impactful storytelling.

• Strong cross-functional leadership skills with the capability to align diverse stakeholders.

• Experience utilizing data and analytics to inform decisions and showcase ROI.

• Proficient in Microsoft Office, Salesforce, and AI tools (e.g., Copilot, ChatGPT, Gemini).

🏝️ Benefits

• Competitive benefits package.