Director, Product Marketing

📋 Description

• Take ownership of the go-to-market (GTM) playbook for product launches.

• Create and implement launch strategies that encompass positioning, enablement materials, battle cards, pricing guidance, and communication with clients.

• Ensure alignment and readiness across product, engineering, marketing, sales, and support teams.

• Establish launch key performance indicators (KPIs) and conduct retrospective analyses.

• Develop strategies for cross-product bundling and adoption pathways that enhance land-and-expand revenue.

• Create Sales playbooks featuring talk tracks, return on investment (ROI) frameworks, and opportunity mapping.

• Operationalize programs (such as GTM Spotlight and Monthly Product Recap) to ensure sales and client experience teams remain well-equipped.

• Act as the subject matter expert on clients, prospects, and the competitive landscape.

• Develop win/loss programs that provide actionable insights for product and sales teams.

• Conduct and disseminate market research and buyer intelligence.

• Foster relationships with analysts (Javelin, Forrester).

• Document the buyer journey and implement process changes based on insights gained.

• Create positioning and messaging for target buyer personas—including distinct narratives for banks and credit unions—that highlight Lumin’s platform value.

• Produce and update sales collateral, solution guides, and objection-handling frameworks.

• Oversee marketing plans for each product area with quantifiable objectives.

• Utilize AI tools to enhance product marketing workflows across competitive intelligence, content creation, campaign analysis, and persona development.

⛳️ Requirements

• Bachelor's degree in business, marketing, or a related field; MBA preferred.

• 7+ years of experience in product marketing within B2B SaaS, fintech, or banking technology; at least 2 years in a market-facing or client-facing role.

• A demonstrated history of owning or significantly impacting a revenue goal and consistently achieving or surpassing it.

• Minimum of 2 years of direct people management experience; functions as a player-coach who leads through active involvement as well as direction.

• Proven GTM execution success, having led cross-functional product launches from planning to post-launch assessment.

• Demonstrated capability to establish product marketing programs from the ground up in a high-growth setting.

• Experience in crafting distinct messaging for complex technology across various buyer segments.

• Proven ability to empower sales and client-facing teams to drive cross-selling and upselling revenue across a multi-product portfolio.

• Familiarity with value-based pricing strategy, packaging design, or commercial model development.

• Demonstrated experience utilizing AI tools in product marketing workflows.

• Excellent cross-functional leadership skills—capable of influencing and aligning stakeholders without direct authority.

• Experience in analyst relations (Javelin, Forrester, or similar) is preferred.

• Proficient in Google Workspace and CRM/collaboration platforms (such as HubSpot, Slack, or similar).

🏝️ Benefits

• Health insurance.

• 401(k) matching.

• Flexible working hours.

• Paid time off.

• Remote work options.