Director, Product Marketing

This is a fully remote position, open to applicants in Utah.

📋 Description

• Spearhead the go-to-market strategy: Manage the comprehensive GTM for patient financial clearance and care solutions, overseeing everything from positioning to launch and adoption.

• Establish unique messaging: Create clear and engaging narratives that link product capabilities to quantifiable financial and operational results.

• Propel commercialization: Convert innovation into revenue through strategic packaging, pricing, and sales enablement that enhance pipeline, win rates, and expansion efforts.

• Enhance market leadership: Define Waystar’s perspective on the patient financial experience, focusing on transparency, digital engagement, and trends in patient responsibility.

• Provide proof of value: Create and implement ROI frameworks, client success stories, and evidence points that bolster credibility and expedite decision-making.

• Collaborate cross-functionally: Coordinate with Product, Sales, Client Success, and Marketing to ensure alignment and consistency at every customer interaction.

• Advocate for the market internally: Present customer insights, competitive analysis, and market trends to shape product and GTM strategies.

• Lead and nurture the team: Oversee and mentor a high-performing team of Product Marketing Managers, establishing clear priorities, coaching for effectiveness, and concentrating efforts on the most impactful initiatives.

⛳️ Requirements

• 8–12+ years of experience in product marketing, strategy, or similar roles within B2B SaaS or healthcare technology, ideally with specific knowledge in revenue cycle management.

• Comprehensive understanding of revenue cycle management, especially front-end workflows like eligibility, authorization, and patient financial engagement.

• Demonstrated capability to lead intricate product launches and achieve significant results linked to revenue generation and adoption rates.

• Experience in transforming product innovations into scalable pricing, packaging, and sales strategies.

• Ability to integrate market trends, customer requirements, and product functionalities into a unified approach.

• Excellent communication skills with a proven ability to influence senior stakeholders and present information at the executive level.

• Proficient in utilizing data, ROI models, and customer insights to guide decisions and craft compelling narratives.

🏝️ Benefits

• Competitive total compensation package (base salary plus bonus, if applicable).

• Tailorable benefits package (three medical plans with a company-matched Health Savings Account).

• Generous paid time off for non-exempt employees, starting with three weeks plus 13 paid holidays, including two personal floating holidays.

• Flexible time off for exempt employees along with 13 paid holidays.

• Paid parental leave (covering both maternity and paternity leave).

• Opportunities for educational assistance and complimentary access to LinkedIn Learning.

• Free mental health and family planning programs, including adoption assistance and fertility support.

• 401(K) program with company matching.

• Pet insurance available.

• Access to employee resource groups.