Director, Product Communications

📋 Description

• Oversee the creation and implementation of comprehensive communications initiatives that enhance the visibility of product distinctions and their capacity to fulfill unmet medical needs in alignment with company objectives.

• Act as the communications lead for our commercial product teams and engage in regular planning meetings with the team.

• Build collaborative relationships with R&D, medical affairs, regulatory, government affairs, and brand teams to formulate communication strategies that craft distinguished messaging across various audiences, ushering in a new era in psychedelics and psychiatric care.

• Direct multi-platform, integrated PESO (paid, earned, social, owned) communications campaigns.

• Create and implement media relations strategies; establish and maintain connections with journalists.

• With the increasingly social/digital trend in information consumption by key audiences, focus significantly on the strategic design and execution of sophisticated, highly targeted social/digital campaigns aimed at educating, raising awareness, and shaping the market ahead of potential product launches.

• Assist in the development of KPI and measurement frameworks, providing regular updates/metrics tracking along with recommendations for optimization.

• Lead planning for reputation management and issue preparedness, including scenario planning, Q&A development, and leadership briefing sessions.

• Collaborate with Medical Affairs and Clinical Development to accurately translate complex scientific information into clear, compliant, and targeted communications.

• Create engaging internal communications that inform, align, and inspire colleagues about our product pipeline.

• Oversee materials through Definium’s internal review processes, ensuring all content complies with regulatory, legal, and business standards.

• Represent the function on integrated teams and proactively engage in decision-making alongside business partners.

• Manage the PR agency, ensuring coherence between internal decisions and agency deliverables, while guaranteeing high-quality, strategically aligned work is completed on schedule and within budget.

• Ensure Definium stays at the forefront by integrating the latest technology (e.g., AI) and data into planning and measurement strategies.

⛳️ Requirements

• Bachelor’s degree with at least 10 years of experience in the pharmaceutical or biotech sector, particularly in product communications, with a preference for experience in CNS, psychiatry, or neurology.

• Extensive experience in clinical data communications, demonstrating the ability to distill complex data into actionable strategies and collaborate across functions to obtain alignment and approvals.

• Previous experience in both in-house roles and agency settings.

• Strong grasp of the US healthcare landscape, encompassing regulatory policy and market access, as well as the rapidly evolving media environment across earned and digital/social channels.

• Readiness to establish strategy and long-term plans while effectively driving results in a hands-on manner.

• Strong executive presence with a proven track record of advising senior leadership.

• Exceptional written, verbal, and interpersonal communication abilities.

• Experience in managing agencies, budgets, and cross-functional collaboration.

• Adaptability and agility to thrive in dynamic, fast-paced settings; capacity to adjust to changing business requirements.

• A collaborative team player with a comprehensive mindset who works well in cross-functional teams.

• Self-motivated, detail-oriented, and possesses strong problem-solving skills.

• Up to 20% travel may be required based on business needs.

🏝️ Benefits

• Comprehensive health benefits fully paid, including Medical, Dental, and Vision coverage for you and your dependents.

• 401(k) plan with company match and vesting commencing after the first month from your start date.

• Flexible time-off policy.

• Generous parental leave along with enjoyable fringe benefits!