Director, Product and Segment Marketing Manager

This is a fully remote position, open to applicants in Utah.

📋 Description

• Define and implement unique go-to-market strategies for Strategic (AM Law 200), Large, Midsize, and Small law firms, as well as Corporate Legal segments.

• Customize positioning, pricing narratives, competitive strategies, and launch plans to align with segment-specific buying behaviors, decision-makers, and adoption trends.

• Own value propositions, messaging frameworks, positioning statements, and thought leadership for NetDocuments’ product lineup.

• Create messaging for the legal context graph, ndMAX AI, Smart Answers, document automation, security, and collaboration solutions.

• Conduct analysis of the legal technology market, segment dynamics, product-market fit, buyer personas, and emerging trends.

• Develop the voice of the customer through research, customer advisory boards, and field feedback.

• Lead competitive intelligence efforts, including competitor monitoring, win-loss analyses, competitive positioning, and sharing insights with product teams and executives.

• Produce sales enablement materials, which include briefing documents, battle cards, training presentations, pitch decks, case studies, and sales plays.

• Propel product launches and go-to-market strategies in partnership with product management, sales, content, demand generation, and other teams.

• Oversee internal readiness, external launch plans, and cross-functional execution across various segments.

• Support segment-specific marketing content and campaigns, including website copy, brochures, videos, presentations, webinars, events, eBooks, and infographics.

• Collaborate on marketing plan execution from branding to demand generation.

• Engage with industry analysts, associations, and influencers to position NetDocuments as a leader in its category.

• Guide, mentor, and develop a team of product marketers.

• Foster a data-driven, high-performance culture focused on measurable outcomes and professional development.

• Report directly to the VP of Product Marketing.

⛳️ Requirements

• 7+ years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software.

• 3+ years of experience managing or leading marketing teams.

• Proven history of developing and executing go-to-market strategies across various customer segments or verticals.

• Demonstrated capability to establish annual and quarterly plans, prioritize team projects, and drive execution.

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Strong leadership and management abilities.

• Passionate about understanding distinct customer segments and customizing strategies accordingly.

• Strong messaging voice with the ability to emphasize differentiation across buyer profiles and market segments.

• Expertise in coordinating across marketing, sales, customer excellence, and product management.

• Ability to comprehend commercial, technological, and strategic drivers to develop multi-year marketing strategies.

• Strategic and critical thinker with the ability to synthesize qualitative and quantitative market feedback.

• Proficient in organizational and project management skills.

• Attention to detail along with strong presentation capabilities.

• Adaptable to varying stakeholder styles and needs.

• Experience working with attorneys, law firms, corporate legal departments, and/or public sector organizations is preferred.

• Previous experience marketing AI-powered, data-driven, or cloud platform products is preferred.

• Understanding of the legal technology landscape is preferred.

• Experience engaging with government and public sector markets is preferred.

• MBA or JD is preferred.

🏝️ Benefits

• Compensation range includes bonus, on-target earnings, base salary, and variable compensation if applicable.

• Work-life flexibility.

• Compensation and benefits recognition through Top Workplaces awards.

• Collaborative and inclusive work environment.

• Opportunities for professional growth.

• Equal opportunity employment.