Director, Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify and evaluate underperforming markets through the analysis of enrollment patterns, competitive landscape, and marketing effectiveness.

• Develop and implement targeted marketing strategies to enhance enrollment performance in key markets.

• Oversee the evergreen messaging strategy to establish a sustainable market presence and strengthen brand recall.

• Collaborate with Direct Marketing and Creative teams to ensure alignment of channel execution with the overall market strategy.

• Manage daily optimization, pacing, and performance across designated marketing channels and platforms.

• Conduct regular business reviews with vendors to highlight trends, assess ROI, and determine next steps.

• Handle monthly accruals, actuals, spending tracking, and invoice processing in conjunction with Finance and Accounts Payable.

• Ensure that media investments are in line with projected budgets and performance objectives.

• Oversee cross-platform performance validation and standardize reporting practices.

• Share performance insights with senior leadership and cross-functional partners.

• Advise on tactical adjustments and execution strategies based on performance data and market conditions.

• Collaborate with agencies and platform vendors to assess ROI and enhance campaign effectiveness.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).

• Over 7 years of progressive experience in performance marketing, media buying, or growth marketing.

• Proven experience managing substantial paid media budgets with direct financial responsibility, including accruals, reconciliations, and pacing.

• Strong analytical skills and data literacy, with the ability to transform cross-platform data into actionable strategies.

• Experience managing agency and vendor relationships at a strategic level.

• Proficient in CRM platforms and marketing analytics tools.

• Employment is contingent upon the successful completion of a background check and drug screening.

🏝️ Benefits

• Travel, lodging, and other accommodations covered for New Collaborator Orientation in Salt Lake City, Utah.

• Positive work-life integration.

• Opportunities for higher education or professional development.

• A collaborative leadership team and a continuous learning environment.