Director, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage relationships with senior stakeholders and the growth strategy; transform business objectives into a comprehensive Social plan while ensuring alignment on various options and trade-offs.

• Oversee onboarding, transitions, and escalations with clarity and efficiency; identify opportunities for renewal, expansion, and cross-selling while supporting new business narratives.

• Facilitate responsible utilization of platform automation and features across teams (e.g., Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); pilot, evaluate, and scale initiatives.

• Establish straightforward and robust measurement practices: prioritize growth-focused innovations with defined success thresholds and reporting cadence (lift/holdout when feasible; otherwise reliable A/B testing).

• Create connections across channels for clients: articulate how Social integrates with Search, Commerce/Retail Media, CRM, TV/Audio, and Creative; suggest unified plans and a clear measurement strategy to demonstrate combined impact.

• Build and lead a high-performing team: set clear KPIs, conduct weekly one-on-ones, provide timely feedback, foster skill development, and maintain a succession pipeline; ensure effective hiring and onboarding processes.

⛳️ Requirements

• Over 10 years of experience in Paid Social with a proven track record of success at scale across various platforms (Meta, TikTok, Pinterest, Snapchat, Reddit; LinkedIn/X as applicable).

• At least 3 years of experience managing managers and senior individual contributors preferred; expertise in hiring, coaching, performance management, and succession planning.

• Proficient in cross-channel literacy and communication: capable of linking Social with Search, Commerce/Retail Media, TV Advertising, and Creative through clear and compelling narratives.

• Knowledgeable in product and measurement: familiar with Meta Advantage+/value, TikTok Smart Performance, Pinterest Performance+; adept with GA4 and platform analytics; able to implement growth-focused innovations with clear criteria and insights; translate Bliss Point findings into actionable plans.

• Strong financial acumen related to channels: collaborate with Pod Leader and Finance on margin, utilization, and capacity for your team.

• Possess executive presence: skilled in clear, concise storytelling; effective in setting expectations; confident when engaging with senior clients and internal leaders.

🏝️ Benefits

• Unlimited PTO: At Tinuiti, we believe in the importance of taking time to rest, recharge, and enjoy life away from work. By prioritizing personal time, you can bring your best self to your professional role. This is why we offer unlimited paid time off, a fully remote work environment, and the flexibility to take time off as needed. Additionally, we provide 20 paid holidays, including several long weekends, ensuring that you have dedicated opportunities to step away and disconnect. We take pride in offering a work-life balance that exceeds industry standards, consistently recognized as one of the most valued benefits by Tinuitians year after year.

• Healthcare: Comprehensive Medical, Dental, Vision, Life & Disability insurance, along with Flexible Spending Accounts.

• Retirement: We match up to 4% of your contributions at 100%.

• Perks and Wellness: Access to Fringe, Forma, unlimited telemedicine and teletherapy at no cost, and Thankful giving.

• Parental Leave: Birthing parents are entitled to 16 weeks of paid leave at 100% pay, while partners receive 12 weeks following the birth or adoption of a child.

• Learning and Development: Opportunities for on-demand learning, mentorship programs, and resources for leadership and management development.