Director, Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the creation and execution of a comprehensive media strategy across pertinent channels.

• Advocate for a holistic approach that encompasses paid, social, and emerging media channels.

• Assess media assets, trends, technologies, and tools to enhance the effectiveness and efficiency of media investments.

• Supervise the adoption and integration of media technology solutions, including automation, advanced targeting, measurement, and attribution.

• Revamp media planning by aligning it with creative and marketing strategies.

• Lead the development and optimization of cross-channel media campaigns utilizing data analytics, audience segmentation, and real-time performance metrics.

• Direct negotiations and management of media purchases to ensure cost-effectiveness and value.

• Cultivate relationships and negotiations with media agencies, vendors, publishers, and technology partners.

• Promote data-driven strategies leveraging AI, automation, and machine learning to enhance media performance and business results.

• Link media, creative, and marketing strategy teams to guarantee cohesive narratives and integrated creative/media alignment.

• Collaborate with external agencies and internal stakeholders to ensure consistent messaging across all channels.

• Provide guidance to media agencies on strategy formulation and execution in-market.

• Propel organizational change and develop capabilities for media-related roles, responsibilities, and skills.

• Present strategic insights and recommendations to executive leadership through presentations and dashboards.

• Lead internal and external analytics and technology support teams to optimize media investments and resource allocation.

• Encourage collaboration, creativity, and continuous skill enhancement in AI technologies, including experimentation with generative AI and automation.

• Design and oversee the work within assigned areas of responsibility.

• Select, mentor, and develop teams while setting objectives that align with the organizational strategy.

• Manage organizational talent through performance management, succession planning, and development initiatives.

• Design and direct processes for performance recognition, feedback, and improvement.

• Develop or recommend operating and capital budgets and manage expenditures within approved objectives.

• Ensure adherence to the organization’s Code of Ethical Conduct and relevant policies, regulations, and laws.

⛳️ Requirements

• Bachelor's degree in business, marketing, advertising, or a related field.

• Over 7 years of progressive experience in paid media strategy.

• Demonstrated success in managing large-scale campaigns across multiple channels.

• Management experience within a media agency.

• At least 3 years of experience leading high-performing media teams.

• Proven knowledge and experience in leading media strategy planning and execution.

• Successful track record of managing a multi-million-dollar media budget across both traditional and digital channels.

• In-depth understanding of paid, owned, and emerging media channels, encompassing digital, social, SEM, display, and influencer marketing.

• Familiarity with AI-driven targeting, personalization, and optimization techniques.

• Proven capability to develop actionable strategies.

• Expertise in sourcing, collecting, and analyzing data from diverse sources to gain media health insights.

• Skilled in market research, data analysis, and consumer insights.

• Ability to convert consumer insights into actionable media and marketing strategies.

• Proficient in collaborating with diverse teams and translating media strategies into execution.

• Capable of managing complex projects within specified timelines and budget constraints.

• Proficient in converting quantitative data into qualitative insights and effective strategies.

• Ability to inspire team members and clients while fostering growth and innovation.

• Licensure, registration, and certification: No specific requirements.

• Preferred: Master's degree in a relevant business, marketing, or related field/industry.

🏝️ Benefits

• Benefits Eligible: Yes

• Premium pay options such as shift differentials, on-call compensation, and more based on the teammate's role.

• Incentive pay available for select positions.

• Opportunity for annual salary increases based on performance.

• Paid Time Off programs.

• Comprehensive medical, dental, vision, life, and Short- and Long-Term Disability benefits.

• Flexible Spending Accounts for eligible healthcare and dependent care expenses.

• Adoption assistance provided.

• Paid parental leave policy.

• Defined contribution retirement plans with employer matching.

• Additional financial wellness programs available.

• Educational Assistance Program to support ongoing learning.

• Opportunities for career development programs.

• Well-being programs to promote a healthy lifestyle.