Director of Sales, Naturals

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop annual account strategies (revenue, distribution, promotional objectives) that align with growth targets.

• Accurately project volume, promotional uplift, and trade requirements.

• Establish KPIs and monitoring mechanisms to enhance execution.

• Manage day-to-day client relationships and promote new items, packaging, and innovations.

• Implement promotional calendars and in-store activations in collaboration with Marketing and Trade.

• Collaborate across functions to meet customer deadlines.

• Utilize syndicated data, retailer insights, and category trends to guide planning.

• Oversee trade budgets for return on investment; monitor deductions, promotional effectiveness, and sales.

• Handle customer P&L inputs; suggest pricing and promotional modifications to safeguard margins.

• Anticipate risks in forecasting and relationships; recommend strategies for mitigation.

• Ensure adherence to customer terms, contracts, and promotional guidelines.

• Track execution throughout the supply chain and retail environments, addressing issues promptly.

• Increase distribution, secure secondary placements, and boost incremental volume.

• Present data-driven sales narratives and category analyses; represent TRUFF at pivotal meetings and events.

• Directly oversee and mentor the Account Manager role to achieve and surpass KPIs linked to natural channel customers.

⛳️ Requirements

• A minimum of 7 years of progressive sales experience in consumer packaged goods, preferably in the Food & Beverage sector.

• At least 3 years of effective sales-oriented people management experience.

• Proven success in managing Whole Foods and Sprouts, along with other chain and independent natural channel retailers.

• Strong comprehension of retail customer dynamics, promotional strategies, and trade spend management.

• Experience in working with and overseeing brokers, distributors, and both small and large direct retailers.

• Proficient in syndicated data tools (Nielsen, IRI, SPINS) and retailer-specific platforms.

• Experience handling customer-specific P&L and achieving ambitious revenue goals.

• Demonstrated capability to scale brands within MULO environments.

• Excellent interpersonal, listening, verbal, presentation, and written communication skills.

• Willingness to travel 20-30% of the time.

🏝️ Benefits

• Competitive Salary

• Performance Bonus

• Equity

• Comprehensive Health, Dental, Vision & Life Insurance

• 401(k) with 3% company match

• Generous PTO, Sick Time, Holidays & Parental Leave

• Wellness, Internet & Cell Phone Stipends

• Company-provided laptop