Director of Product Marketing – SaaS

This is a fully remote position, open to applicants in India.

📋 Description

• Define and take ownership of Savant's market positioning and narrative.

• Create messaging that connects with CFOs, Controllers, and leaders in finance, accounting, and tax.

• Establish clear distinctions from traditional finance platforms, AI assistants, and workflow automation tools.

• Ensure uniform messaging across the website, sales materials, product launches, executive communications, and engagements with analysts.

• Collaborate with Product, Sales, Demand Generation, and leadership on go-to-market strategy and market priorities.

• Transform product roadmap initiatives into engaging value propositions and campaigns.

• Integrate customer, competitive, and market insights into business decisions.

• Evaluate impact through metrics such as pipeline influence, win rates, sales-cycle improvements, and product adoption.

• Direct content strategy encompassing thought leadership, product content, customer stories, and launch materials.

• Create and enhance sales enablement resources, including battlecards, demo narratives, and objection handling frameworks.

• Assess the competitive landscape and identify significant win/loss trends.

• Engage directly with customers and prospects to validate messaging and positioning.

• Lead and nurture a team within Product Marketing and Content.

• Set team priorities, operating rhythms, and quality standards.

• Function as a player-coach, balancing strategic planning with hands-on execution.

⛳️ Requirements

• 8–12+ years of experience in B2B SaaS Product Marketing or related go-to-market roles.

• Strong background in enterprise, technical, or complex go-to-market motions.

• Proven proficiency in positioning, messaging, product launches, and go-to-market strategy.

• Experience in building and leading Product Marketing and/or Content teams.

• Exceptional writing, editing, storytelling, and communication abilities.

• Strong sales enablement experience, including battlecards, discovery frameworks, demo narratives, and objection handling.

• Experience marketing AI, analytics, workflow automation, or similar technology products.

• Capability to distill complex technical concepts into compelling business value.

• Strong ownership mentality with experience in fast-paced startup settings.

• Experience collaborating directly with founders and cross-functional leadership teams.

• Portfolio showcasing writing, launches, presentations, strategic projects, or similar work required.

• Experience in selling to finance, accounting, tax, audit, or compliance buyers is preferred.

• Background in fintech, ERP, data analytics, or workflow automation software is a significant advantage.

• Experience in Series A–C startup environments is preferred.

• Regular use of AI tools in daily work with a strong opinion on AI-driven productivity.

🏝️ Benefits

• Flexible work arrangements

• Professional development