Director of Product Marketing – Identity Security

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the go-to-market strategy for Cyera’s Identity Security solution.

• Take charge of strategic storytelling, messaging, and positioning for Cyera’s Identity Security portfolio.

• Create category-defining narratives that position Cyera at the intersection of identity, data, and AI security.

• Convert complex technical capabilities into engaging customer narratives for both executive and technical audiences.

• Collaborate with Product Management to translate technical features into customer-oriented benefits.

• Design sales enablement materials such as presentations, case studies, whitepapers, and battle cards.

• Conduct market research to identify customer pain points, analyze the competitive landscape, and track industry trends.

• Work alongside demand generation and digital marketing teams on awareness and lead-generation initiatives.

• Contribute to blog posts, webinars, videos, and industry events as a thought leader.

• Monitor and evaluate product marketing efforts and refine strategies using data-driven insights.

• Collaborate with Product Management, Engineering, Sales, Customer Success, and Analyst Relations.

⛳️ Requirements

• Over 7 years of experience in product marketing within cybersecurity, identity security, AI security, or related enterprise security markets.

• In-depth knowledge of identity security, encompassing both human and non-human identities, identity governance, privileged access, and contemporary identity architectures.

• Familiarity with AI, data security, and the integration of identity, data, and AI security.

• Ability to distill complex technical concepts into clear, customer-centric messaging.

• Outstanding storytelling abilities for engaging both executive and technical audiences.

• Proven experience in developing and implementing go-to-market strategies for enterprise security products.

• Expertise in creating sales enablement and marketing content tailored for technical and business audiences.

• Experience collaborating cross-functionally with Product Management, Sales, Engineering, and Analyst Relations.

• Capacity to juggle multiple priorities in a fast-paced environment.

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field (MBA is advantageous).

🏝️ Benefits

• Option to work remotely, with reimbursement for office setup expenses.

• Competitive salary package.

• Unlimited paid time off (PTO).

• Paid holidays and sick leave.

• Health, vision, and dental insurance coverage.

• Life insurance and short- and long-term disability insurance.

• Potential for merit-based salary increases depending on individual or company performance, tenure in role, and other discretionary factors.