Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and advocate for Modern Health's perspective on workplace mental health, supported by clinical evidence, employer purchasing trends, and competitive landscape.

• Articulate the Adaptive Care Model, the 20-60-20 framework, and our care philosophy into a clear, distinctive narrative that stands out in the market.

• Collaborate with product leadership, clinical leadership, CCO, and executives to craft buyer-focused narratives that facilitate market entry.

• Act as an internal ambassador, ensuring consistency in positioning so that Sales, Customer Success, Marketing, and PR communicate from a unified foundation.

• Boldly position the company in the market, focusing on our unique selling points.

• Oversee the development of positioning briefs across our entire product and service portfolio.

• Lead structured messaging creation for both B2B (HR/Benefits buyers, consultants, brokers) and B2C (member-facing) target audiences.

• Drive competitive differentiation by developing positioning strategies that leverage competitor weaknesses while highlighting Modern Health's unique adaptive care approach.

• Keep messaging frameworks updated in response to market conditions, competitive challenges, and changes in the product roadmap.

• Collaborate with Finance, Product, and Go-to-Market (GTM) leadership on pricing and packaging positioning, ensuring that commercial models are presented with clarity and confidence.

• Direct the planning and execution of GTM strategies for new products, services, and pilot programs, from discovery through promotion and client onboarding.

• Manage the complete launch lifecycle, including primer documents, positioning briefs, GTM distribution plans, internal launch coordination, and external asset rollout.

• Categorize and define the level of PMM involvement for launches (Light / Medium / High), ensuring proper resource allocation and sequencing.

• Coordinate with Product, Clinical, Operations, Legal/Compliance, and Revenue teams to ensure alignment on launch timing, messaging approvals, and stakeholder preparedness prior to going live.

• Lead communications regarding "What's New at Modern Health" and organize webinar-style rollout events for GTM audiences.

• Take ownership of creating and maintaining sales-focused marketing materials such as pitch decks, one-pagers, competitive battlecards, positioning cheat sheets, demo scripts, solution overviews, and RFP-ready documents.

• Develop specific positioning assets tailored to different segments and verticals, equipping Sales with the necessary tools for informed and distinctive conversations.

• Establish and uphold objection-handling frameworks based on actual win/loss analysis and competitive insights.

• Collaborate with the Solutions Hub and GTM Asset Library strategy to ensure materials are up-to-date, easily accessible, and effectively utilized.

• Lead the positioning efforts for Modern Health's solution tiers and packages.

• Define how we communicate "what's in the box" across different buyer personas, clearly outlining trade-offs, upgrade paths, and bundle values.

• Work cross-functionally with Product, Finance, and GTM leadership to ensure packaging is commercially viable, compliantly positioned, and consistently communicated in the market.

• Manage the naming, framing, and GTM readiness for new service categories and solution expansions.

• Foster strong working relationships with Product, Clinical, Sales, Customer Management, and Communications teams as a respected strategic partner rather than merely a service provider.

⛳️ Requirements

• 8+ years of product marketing experience, including at least 3 years in a leadership capacity.

• Proven ability to own positioning and messaging for a complex, multi-product B2B solution in health technology or HR benefits.

• 3+ years of experience in Health Tech, Health Care, or HR Benefits sectors.

• A natural storyteller with a strong point of view: capable of crafting compelling positioning briefs, defending messaging decisions amidst skepticism, and navigating internal politics to achieve clarity.

• Extensive experience with GTM launch processes, having managed the entire lifecycle multiple times and capable of coaching the organization through it.

• Proficient in creating sales-facing materials that are effective and utilized in driving sales, including battlecards, pitch decks, one-pagers, and frameworks that resonate with sophisticated buyers (consultants, HR leaders, CFOs).

• Ability to simplify complex clinical, technical, or data-driven information into buyer-relevant narratives without losing essential details.

• Strong competitive instincts with the ability to monitor the market, comprehend competitor positioning, and leverage this knowledge effectively.

• Collaborative, direct, and organized communicator who can unify stakeholders across Product, Sales, Care, and Executive leadership teams.

• Immigration sponsorship is not available for this position. Applicants must be able to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations (including, for example, the Form I-983 required for STEM OPT).

🏝️ Benefits

• Medical / Dental / Vision / Disability / Life Insurance

• High Deductible Health Plan with Health Savings Account (HSA) option

• Flexible Spending Account (FSA)

• Access to coaches and therapists through Modern Health's platform

• Generous Time Off

• Company-wide Collective Pause Days

• Parental Leave Policy

• Family Forming Benefit through Carrot

• Family Assistance Benefit through UrbanSitter

• Professional Development Stipend

• 401k

• Financial Planning Benefit through Origin

• Annual Wellness Stipend to use on items that promote your overall well-being

• New Hire Stipend to help cover work-from-home setup costs

• ModSquad Community: Virtual events including active ERGs, holiday-themed activities, team-building events, and more

• Monthly Cell Phone Reimbursement