Director of Product Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of LeapXpert's product marketing strategy, narrative, and positioning across various segments, verticals, and personas.

• Oversee go-to-market planning and execution for product launches and strategic initiatives—from conception to market impact.

• Collaborate with Product on roadmap planning, providing market and buyer insights that inform decisions rather than merely following them.

• Define, direct, and continuously enhance a team of PMM AI agents focused on competitive monitoring, content creation, and sales asset development—expanding their autonomy while upholding quality standards.

• Manage the sales portal and all enablement materials, including pitch decks, battlecards, solution briefs, ROI frameworks, demo scripts, and objection guides—often creating these documents yourself.

• Assess the impact of all PMM initiatives and promote ongoing improvement based on data and feedback from the field.

• Gauge the effectiveness of product marketing initiatives and drive continuous enhancements.

• Specify segmentation, personas, and Ideal Customer Profiles (ICP) with sufficient accuracy for Sales to act on them promptly.

• Conduct sales training and messaging workshops to ensure the field remains sharp and consistent in their messaging.

• Develop and implement the customer marketing strategy—lifecycle content, advocacy programs, and expansion campaigns—to enhance retention and upsell opportunities.

• Oversee partner marketing, including onboarding and training partner sales teams, creating partner-specific enablement resources, and supporting co-selling efforts.

• Create customer-facing content such as case studies, whitepapers, website copy, webinars, and thought leadership pieces—maintaining a high standard of quality and clarity.

• Sustain a robust competitive intelligence program featuring comprehensive battlecards accessible to the entire GTM organization.

⛳️ Requirements

• A minimum of 8 years of product marketing experience in B2B SaaS or enterprise software, with at least 3 years in a senior individual contributor or leadership capacity.

• Proven success in managing end-to-end product marketing for complex, multi-stakeholder enterprise products—not merely executing someone else's strategy.

• Outstanding writing and storytelling abilities: capable of crafting a concise executive narrative, a detailed solution brief, and an engaging sales one-pager, with an understanding of their distinct purposes.

• Extensive knowledge in positioning, messaging, and go-to-market strategies, with a talent for translating complex technical features into clear, buyer-focused value propositions.

• Strong grasp of enterprise sales processes, buying committees, and the intricacies of selling in regulated sectors.

• Practical experience in developing sales enablement materials that are effectively utilized and yield results.

• Proven capacity to lead and motivate small teams, contractors, and cross-functional stakeholders without reliance on headcount or formal authority.

• Proficient in utilizing AI tools within a marketing context—whether for content creation, competitive analysis, workflow automation, or orchestrating agents.

• Strong skills in competitive research and market analysis; able to anticipate industry movements before they occur.

• Highly self-motivated: able to set your own agenda, manage uncertainty effectively, and consistently deliver outcomes without needing direction on next steps.

• Comfortable working across time zones and adapting to the pace of a fast-moving global organization.

🏝️ Benefits

• Innovative Culture

• Impactful Work

• Global Team

• Growth Opportunities

• Award-Winning Product