Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the go-to-market strategy and execution for launching new products, feature updates, and market expansion initiatives on the K1x platform.

• Create launch plans, messaging frameworks, release tiers, and cross-functional rollout timelines.

• Develop and oversee the product marketing calendar in alignment with tax filing cycles, renewal periods, and strategic business priorities.

• Collaborate with Product leadership to convey roadmap innovations and reinforce K1x’s leadership in the category.

• Create and refine distinct positioning and messaging for K1 Aggregator, K1 Creator, 990 Tracker, and K1xChange.

• Perform competitive analysis related to tax workflow, extraction, and financial technology platforms.

• Construct and maintain competitive battle cards, objection-handling frameworks, and insights on wins/losses.

• Articulate K1x’s AI and extraction capabilities into clear value propositions for both technical and non-technical audiences.

• Keep track of industry trends, pricing changes, and emerging market opportunities to guide strategy.

• Generate and update sales enablement materials including pitch decks, one-pagers, case studies, ROI calculators, demo scripts, and competitive analyses.

• Collaborate closely with Sales leadership to comprehend buyer personas, sales cycles, and market dynamics across CPA firms, institutional investors, family offices, and enterprise accounts.

• Create segment-specific messaging and go-to-market playbooks for key verticals such as Top 100 accounting firms, tax-exempt organizations, and financial institutions.

• Train revenue teams on new product features, positioning updates, and competitive advantages.

• Position K1x as a leading voice in private markets tax technology through original research, strategic content, and industry involvement.

• Devise content strategies for whitepapers, webinars, blogs, customer stories, and conference presentations.

• Assist with analyst relations, public relations, and initiatives for executive thought leadership.

• Identify opportunities to leverage K1x’s proprietary datasets and market insights for unique industry content.

• Serve as the internal voice of the market by synthesizing customer feedback, buyer behavior, and industry trends into actionable recommendations.

• Collaborate with Customer Success to create customer advocacy programs including testimonials, references, and case studies.

• Provide market intelligence that influences product strategy, packaging, and positioning decisions.

⛳️ Requirements

• A minimum of 8 years of product marketing experience in B2B SaaS environments.

• At least 3 years of experience in financial services, tax technology, accounting software, compliance technology, or related sectors.

• Demonstrated success in leading enterprise go-to-market launches from strategy to execution.

• Proven experience in building sales enablement programs that effectively enhance pipeline generation and win rates.

• Strong aptitude for translating complex technical products into clear and compelling business value.

• Exceptional written, verbal, and presentation communication skills with a polished executive-level demeanor.

• Documented success in cross-functional collaboration with Product, Sales, Engineering, and Customer Success teams.

• Comfortable functioning as a hands-on strategic leader in a dynamic, fast-paced, high-growth environment.

🏝️ Benefits

• Competitive compensation and equity participation.

• Comprehensive medical, dental, and vision coverage.

• Flexible PTO and company-recognized holidays.

• Fully remote work environment.

• 401(k) program.

• Paid parental leave.