Director of Product Marketing

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take ownership of and enhance the distinctive positioning for Constructor's platform, products, and essential capabilities.

• Cultivate a profound understanding of what distinguishes our technology as unique and valuable to our customers.

• Convert intricate technical capabilities into clear and persuasive customer value propositions.

• Develop messaging that effectively conveys why Constructor, why now, and what sets us apart.

• Construct messaging frameworks and narratives that synchronize Marketing, Sales, and Customer Success efforts.

• Ensure that our positioning is rooted in authentic product strengths and customer requirements, rather than merely reflecting competitor claims.

• Craft engaging product narratives, value propositions, and messaging that animate our products and capabilities.

• Create sales enablement and customer-facing materials that support product launches, adoption, and expansion.

• Collaborate with Sales to gain insights into customer needs, objections, and deal dynamics, continuously refining positioning and enablement.

• Spearhead and coordinate product launches from strategy to execution, ensuring they are concise, targeted, and resonate with customers.

• Partner with Product to communicate and prioritize the roadmap effectively.

• Recognize gaps in capabilities and proactively establish functions to address them.

• Acquire a comprehensive understanding of our customers, prospects, buyers, and their challenges.

• Grasp the ecommerce, search, and product discovery landscape and identify where Constructor delivers differentiated value.

• Engage with customers and prospects to discern what resonates and the reasons they choose Constructor.

• Keep a watch on market trends and competitive landscapes.

• Spot opportunities to enhance how we communicate product value throughout the customer journey, along with a deep understanding of buyer personas and ICP.

⛳️ Requirements

• 8-10 years of experience in B2B SaaS product marketing, preferably within a technical or complex product environment.

• A proven history of developing genuinely differentiated positioning and messaging.

• Capability to translate complex technology into a simple, compelling narrative that customers appreciate and value.

• Experience in bringing products or capabilities to market and creating GTM materials that foster adoption and growth.

• Strong background in collaborating with Product and Sales to create positioning that is effective both externally and commercially.

• Experience in ecommerce, retail technology, search, and discovery is advantageous.

🏝️ Benefits

• Unlimited vacation time - we strongly encourage all of our employees to take at least 3 weeks per year.

• A competitive compensation package that includes stock options.

• Fully remote team - choose your preferred place of residence.

• Work from home stipend! We want to ensure you have the resources necessary to establish your home office.

• Apple laptops provided for new employees.

• Annual training and development budget for every employee, refreshed each year.

• Maternity and paternity leave for eligible employees.

• Collaborate with intelligent individuals who will support your growth and enable you to make a meaningful impact.