Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the category narrative, positioning, and messaging framework.

• Manage pricing and packaging strategies across the portfolio based on various use cases.

• Lead efforts in market and customer intelligence, focusing on market dynamics, ideal customer profile, personas, and competitors.

• Oversee the release-to-launch process, which includes naming, positioning, go-to-market strategy, and enablement.

• Collaborate strategically with Product throughout the development lifecycle and roadmap.

• Direct competitive strategy, conduct closed/won analysis, and enhance sales differentiation.

• Equip go-to-market teams with narrative assets, first-call presentations, and portfolio-selling support.

• Manage the Customer Advisory Board, relationships with analysts, and advocate interactions.

• Drive product adoption, pipeline growth, expansion, and adoption results in collaboration with Demand Generation, Sales, and Customer Success.

• Partner with Marketing to effectively communicate the product narrative and customer success stories.

• Assess outcomes through metrics related to product adoption, market awareness, pipeline growth, expansion, win rates, competitive displacement, annual contract value, attachment rates, and expansion.

⛳️ Requirements

• Minimum of 10 years of experience in product marketing.

• Demonstrated success as a product marketing leader who has established and managed the function while achieving results.

• Strong preference for domain experience in demo automation, sales/buyer enablement, revenue technology, or go-to-market/product-led growth SaaS.

• Experience in marketing to pre-sales, revenue, and marketing leaders is preferred.

• Strategic expertise in positioning, pricing, and market strategy.

• Ability to influence executives, Product, and Sales as an equal peer.

• Proficient in utilizing AI for research, messaging, competitive intelligence, enablement, and analysis.

• Capability to set objectives, evaluate performance, and leverage data for results assessment.

• Excellent writing and presentation skills, able to clarify complex concepts across written, video, and in-person formats.

• Proven history of bold and creative messaging.

• Comfortable navigating ambiguity and maintaining a fast pace.

• Strong skills in cross-functional collaboration.

• Possess a good sense of humor.

🏝️ Benefits

• Employer contribution towards health insurance.

• Dental and vision coverage.

• Employer contributions to Health Savings Accounts (HSA).

• HSA/Flexible Spending Account (FSA) programs.

• 401(k) plan with company-matching contributions.

• Paid parental leave.

• Unlimited Paid Time Off (PTO).

• 12 paid company holidays.

• Day off for your birthday.

• Flex Fridays with every third Friday of the month off.

• Flexible remote work setup.

• High-quality work-from-home equipment provided.

• Professional development program.

• Two paid volunteer days each year.