Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish product marketing as a fundamental function distinct from product management, encompassing scope, best practices, and processes.

• Act as the market's voice to Product Management, delivering commercial insights to inform roadmap priorities.

• Create messaging frameworks, competitive positioning strategies, and product one-pagers.

• Develop and refine a repeatable go-to-market model for product launches.

• Oversee comprehensive launch planning and execution for products, features, and enhancements.

• Define launch strategies, objectives, and success metrics in collaboration with Product, Sales, and Marketing teams.

• Create sales enablement tools and facilitate training sessions.

• Collaborate with Sales and Client Success on partnership enablement initiatives.

• Transform product features into audience-specific value propositions.

• Develop tools and communication strategies to clarify pricing models for customers, prospects, and consultants.

• Establish scalable market research and competitive analysis methodologies, maintaining a centralized repository of insights.

• Own the comprehensive product messaging and positioning.

• Perform additional duties as assigned.

⛳️ Requirements

• A minimum of 8 years of experience in product marketing, with a proven track record of building or scaling a product marketing management function.

• Practical experience in storytelling, positioning, and go-to-market strategies.

• Experience collaborating directly with Product, Sales, and Client Success teams.

• Capability to develop foundational product marketing tools and enhance them into repeatable processes.

• Ability to support pricing and value communication throughout enterprise sales cycles.

• Data-driven mindset with the ability to leverage insights for strategic influence and execution.

• Preferred experience in healthcare, employer, or health plan services.

• Preferred experience collaborating with data science, clinical, or research teams.

• Reliable, high-speed internet connection and a distraction-free, quiet workspace are required.

• Must be able to appear on camera during work-related trainings, meetings, and/or events.

• Ability to sit or stand at a desk for extended periods while working on a computer.

🏝️ Benefits

• Comprehensive benefits package.

• Paid Time Off (PTO).

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan with matching contributions.

• Robust Employee Assistance Program (EAP).

• Wellness program.

• Bonus opportunities.