Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and enhance positioning that clearly communicates why Active Intelligence signifies a fundamentally innovative approach for businesses in managing their marketing — and why this is critical at present.

• Convert intricate AI capabilities into straightforward, compelling customer value that resonates across various segments.

• Drive go-to-market strategies evaluated by adoption and ongoing usage, rather than merely the launch event.

• Take ownership of the market aspect of the customer lifecycle — crafting the narrative that transitions someone from “I tried it” to “I can’t stop using this.”

• Implement experimentation-driven initiatives: each program is based on a hypothesis, a signal, and a learning cycle. Our approach is characterized by weekly learning cycles rather than quarterly planning intervals.

• Streamline traditional launch processes — including release notes, enablement decks, and internal communications. Your team operates beyond the automation threshold.

• Equip Sales, Customer Success, and our partner ecosystem with effective positioning, proof points, and conversation frameworks that enhance discussions and conversions.

• Cultivate a market presence that positions ActiveCampaign as the benchmark for autonomous marketing — establishing thought leadership, proof points, and narrative formats that solidify our stance.

• Lead a Product Marketing Management (PMM) team of outcome owners who manage strategic priorities with the same rigor as Product Managers handle product areas — complete with backlogs, experiments, and tangible impact.

⛳️ Requirements

• 8+ years of practical experience in Product Marketing, Growth, or Product Strategy within B2B SaaS or AI-driven technology sectors.

• 3+ years of demonstrated leadership experience in guiding PMM teams — focusing on building or transforming a function, rather than mere management.

• A product-strategy mindset: you approach market impact with the same consideration that exceptional Product Managers apply to product-market fit.

• A solid history of driving adoption and retention results, beyond merely launch metrics.

• Proven capability to influence stakeholders across Product, Sales, Marketing, and Customer Success teams.

🏝️ Benefits

• Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.

• Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.

• Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.

• Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub-based employees or a stipend for remote workers, and a four-week paid sabbatical with a bonus after five years.

• Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.