Director of Product Management

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the complete digital experience for consumers on Enhanced’s website and Enhanced OS, encompassing onboarding, payments, patient care, and refills.

• Create and oversee a prioritized product roadmap that aligns with business objectives and consumer requirements.

• Spearhead the redevelopment of the consumer website, covering requirements, design, development, and launch phases.

• Manage and nurture the product team by establishing clear ownership, priorities, and operational rhythms.

• Collaborate with design, engineering, marketing, operations, and analytics teams to provide a unified consumer experience.

• Identify and remove obstacles within the patient journey, enhancing conversion rates, intake completion, and customer retention.

• Oversee the consumer product technology ecosystem and external partnerships, making informed decisions regarding build versus buy options.

• Define and monitor essential product metrics, such as funnel conversion, ID verification, time to first dose, refill rates, and retention.

• Expand the product roadmap, team, and operational model as the consumer segment grows.

⛳️ Requirements

• 5–10 years of experience in digital Product Management, with a minimum of 3 years in consumer health, telehealth, or pharmacy sectors.

• Proven experience in leading a consumer website or app development from concept to launch, preferably involving a rebranding effort or new product lines.

• Demonstrated ability to manage product managers, including setting priorities, defining ownership, and team development.

• Experience in guiding design and engineering teams, agencies, or external development partners through significant builds.

• Knowledge of regulated consumer healthcare workflows, including identity verification, consent management, and payment processing.

• A strong track record of enhancing conversion rates and customer experience through funnel analytics and measurable product modifications.

• Experience in managing third-party platforms and vendors, including decisions regarding build versus buy.

• Excellent cross-functional leadership skills with the ability to operate strategically while remaining hands-on in a dynamic environment.

• Must have authorization to work in the United States of America (no sponsorship required).

• If working remotely, must be willing to travel to NYC occasionally.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work arrangements, including remote work options.

• Opportunities for professional growth and development.

• Collaborative and innovative work environment.