Director of Performance Marketing

📋 Description

• Take ownership of the strategy and hands-on execution for paid channels such as LinkedIn, Google, YouTube, Reddit, and emerging platforms.

• Design and implement ongoing experimentation across targeting, creative content, bidding strategies, and landing pages to enhance CTR, Conversion, and Acquisition Cost.

• Allocate and optimize budgets across various channels to maximize pipeline impact and achieve cost efficiency.

• Identify and expand new acquisition channels using structured testing methodologies.

• Manage budgeting by distributing resources across digital channels to achieve maximum ROI.

• Construct and maintain performance dashboards and reporting frameworks that link expenditures to pipeline and revenue generation.

• Ensure accurate attribution across systems in collaboration with RevOps.

• Lead continuous optimization processes to enhance conversion rates and overall paid performance.

• Convert data into concise insights and recommendations for executive-level stakeholders.

• Collaborate with Marketing and Product teams to create and enhance web experiences utilizing UI-based tools.

• Propel SEO and emerging AEO (AI Engine Optimization) strategies to boost discoverability and conversion rates.

• Align landing page strategies with paid campaigns while supporting ongoing CRO testing initiatives.

• Work together with Growth, Sales, and Marketing teams on ABM strategy and execution.

• Assist in account targeting, segmentation, and channel strategy for both 1:few and 1:many programs.

• Help lay the groundwork for future ABM platform adoption and scaling.

• Serve as a strategic partner within the Marketing team.

• Influence messaging, campaign strategy, and targeting in collaboration with the broader Marketing team.

• Contribute to wider growth initiatives while maintaining strong accountability for paid performance.

⛳️ Requirements

• 6–10+ years of experience in performance marketing, preferably in B2B SaaS or HR Tech.

• Highly organized, taking full ownership of budgets from start to finish, which includes tracking expenses, maintaining organized receipts, and ensuring timely and accurate submissions to finance.

• In-depth, hands-on knowledge of LinkedIn Ads and Google Ads, along with experience in additional or emerging channels (e.g., Reddit, YouTube).

• Proven track record in enhancing paid efficiency metrics (CTR, CVR, CAC, pipeline ROI).

• Demonstrated ability to design and execute experimentation frameworks and optimization cycles.

• Experience in building or contributing to ABM initiatives within complex B2B settings.

• Strong understanding of SEO, CRO, and contemporary web UX best practices.

• Analytical mindset capable of linking data to business results.

• Excellent communication skills with the ability to influence others without direct authority.

• A builder mindset, comfortable in establishing structure, processes, and systems from the ground up.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work arrangements and a supportive company culture.