Director of Performance Marketing

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Take charge of customer acquisition performance across Meta, Google Search, Performance Max, YouTube, TikTok, and additional emerging channels.

• Oversee and enhance advertising budgets valued in the millions.

• Lead and cultivate a high-performing performance marketing team.

• Develop and implement comprehensive testing and experimentation initiatives.

• Enhance Customer Acquisition Cost (CAC), Return on Advertising Spend (ROAS), conversion rates, lead quality, and overall marketing efficiency.

• Establish scalable reporting, attribution, and measurement systems.

• Collaborate closely with Creative, Data, Product, and Engineering teams to identify and seize growth opportunities.

• Remain updated on platform changes, advertising technologies, and industry best practices.

⛳️ Requirements

• A minimum of 5 years of practical experience in performance marketing.

• Proven track record of managing at least $5M+ in annual paid media expenditure.

• Extensive knowledge of Meta Ads, Google Search, Performance Max, YouTube, and TikTok paid advertising.

• Strong comprehension of attribution, tracking, conversion measurement, and marketing analytics.

• Demonstrated ability in leading high-performing teams.

• Exceptional analytical skills and problem-solving capabilities.

• Strong commercial insight and understanding of acquisition economics.

• A curious mindset, intellectual rigor, and a proactive approach.

🏝️ Benefits

• Significant ownership over projects.

• Access to substantial advertising budgets.

• Direct engagement with leadership.