Director of Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the paid patient acquisition initiatives and expand the national Direct-to-Consumer presence.

• Take responsibility for the strategic distribution of digital expenditures.

• Oversee growth marketing agencies and evaluate multi-channel performance metrics.

• Direct and enhance the paid media strategy across platforms such as Meta and Google.

• Guide the growth marketing agency through weekly meetings, campaign evaluations, and creative sprints.

• Manage and increase paid acquisition budgets across Google Ads, Meta Ads, and Reddit Ads.

• Collaborate with agencies and freelance designers on advertising creatives, user-generated content video campaigns, and copy testing.

• Own the complete digital acquisition funnel and conduct landing-page experiments.

• Manage patient acquisition metrics including Cost per Lead (CPL), Cost per Acquisition (CPA), Customer Acquisition Cost (CAC), and Lifetime Value to Customer Acquisition Cost (LTV/CAC) ratios.

• Implement improvements in website user experience (UX), conversion rate optimization (CRO), and search engine optimization (SEO).

• Prepare annual and quarterly marketing performance plans, budgets, and spending reviews.

• Present campaign performance data, lead volume, and CAC trends to the Chief Commercial Officer (CCO) and executive team members.

• Collaborate with the Marketing Business Intelligence Analyst on attribution modeling, UTM configuration, and integration of ad-network data.

• Supervise geographic and local search strategies.

• Coordinate organic social media content, clinician highlights, and SEO blog development alongside paid acquisition campaigns.

⛳️ Requirements

• Over 7 years of experience in digital marketing.

• A minimum of 3 years leading paid performance marketing, specifically in paid social and paid search, at scale.

• Demonstrated success in managing significant digital budgets with accountability for CPL, CPA, and ROI.

• Expert-level hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and HubSpot.

• Outstanding analytical abilities, including data analysis, cohort analysis, and multi-touch attribution methodologies.

• Proven experience in managing external agencies and specialized creative contractors.

• Capability to work autonomously in a dynamic, high-growth startup environment.

• Experience in digital health, telehealth, or regulated direct-to-consumer healthcare is preferred.

• Familiarity with ABA therapy, behavioral health delivery models, or autism services is advantageous.

• Familiarity with Webflow, Peec AI, and Databricks is a plus.

• Legally authorized to work in the United States.

🏝️ Benefits

• Annual base salary ranging from $163,800 to $191,100.

• 10% variable compensation.

• Fully remote work opportunity available throughout the U.S.

• Flexible working hours.

• Async-friendly team culture.

• Reasonable accommodations provided during the hiring process.

• Equal employment opportunity.