Director of Paid Social

This is a fully remote position, open to applicants in Canada.

📋 Description

• Manage the Meta Ad Account.

• Take full P&L responsibility for DTC new customer revenue on Meta.

• Oversee daily pacing, budget distribution, bid strategies, audience experimentation, and campaign adjustments.

• Increase daily Meta spending to over $100K on a single brand while maintaining the target ncROAS.

• Achieve target ncROAS and boost total ad spending quarter over quarter.

• Lead the creative strategist team and editing staff, establishing output SLAs for each role.

⛳️ Requirements

• You have directly managed Meta spending of over $50K per day on a single brand as part of your job.

• You have successfully scaled spending from $10K a day to $50K a day and understand the challenges at each level.

• You possess in-depth knowledge of the current Meta platform, including Advantage Plus, campaign consolidation, budget optimization, and audience strategy.

• You recognize that CAC should not be treated as a constraint, but rather as an output that can be increased.

• You have experience managing creative strategists and editors, and know how to operate a creative pipeline that delivers volume without sacrificing quality.

🏝️ Benefits

• Performance bonuses are primarily linked to ncROAS, ncCAC, total ad spending, and revenue growth.

• Equity participation offers an opportunity to invest at a favorable valuation below the internal mark.

• Direct reporting line to the CEO, eliminating matrix organizations, dotted lines, and committees.

• Authority over budget to make swift decisions, including reallocating spending and cutting underperforming agencies without bureaucratic delays.

• A CEO who supports and values growth, invests in the function, and provides the autonomy to build.

• A dynamic, profitable, self-funded company with significant growth potential.