Director of Paid Search, EDU

📋 Description

• Convert client business objectives into comprehensive search strategies for both Google and Microsoft Ads.

• Lead the account planning process, which includes budget distribution, forecasting, audience strategy, and testing frameworks.

• Detect performance opportunities and risks, proactively suggesting optimizations and growth strategies.

• Act as the strategic lead during client discussions, quarterly business reviews (QBRs), and performance evaluations.

• Supervise the complete execution of paid search campaigns, encompassing account setup, budget management, optimization, and reporting.

• Responsible for enrollment performance results and key performance indicators (KPIs) such as cost per lead (CPL), cost per engagement (CPE), cost per sale (CPS), and overall efficiency.

• Create testing frameworks and innovation pathways to consistently enhance results.

• Promote the adoption of new beta features, AI-driven tools, and automation solutions.

• Collaborate with analytics and operations teams to enhance reporting, automation, and scalability.

• Keep track of industry trends, platform modifications, and the competitive landscape.

• Provide clear, data-driven performance reports and insights to clients, exploring the "why" behind the data.

• Suggest testing methodologies, budget reallocations, and bid strategy modifications based on performance trends.

• Ensure the accuracy, consistency, and timeliness of all reporting.

⛳️ Requirements

• 8-12+ years of relevant experience in paid search.

• Practical experience managing monthly budgets exceeding $500k.

• Proven track record of optimizing for full-funnel outcomes for educational clients, such as CPE and CPS.

• Experience with Skai is required.

• Google Ads Certifications are a plus.

🏝️ Benefits

• Unlimited paid time off (PTO).

• Comprehensive medical, dental, and vision insurance.

• Employee equity opportunities.

• Discounts for employees, virtual wellness classes, and pet insurance, among other perks!