Director of Paid Performance

This is a fully remote position, open to applicants in Texas.

📋 Description

• Development and implementation of paid acquisition strategies along with execution within Google and Meta platforms.

• Management of new-customer CAC, blended CAC, CAC payback, LTV-to-CAC ratios, and subscription attach rates.

• Establishment of testing frameworks including incrementality, holdouts, geo tests, and creative experimentation.

• Oversight of channel mix, budget distribution, and weekly performance reporting to the CMO and CEO.

• Maintenance of agency relationships following the reconstruction of foundational strategies.

• Collaboration across various functions including brand, creative, lifecycle, retention, and finance teams.

⛳️ Requirements

• 6 to 8 years of experience in paid media, with a minimum of 4 years at digitally native DTC brands.

• Proven track record of managing paid budgets exceeding $4M annually, preferably within subscription or supplement sectors.

• Proficient hands-on experience with Google Ads (Search, Shopping, PMax) and Meta Ads Manager.

• History of executing incrementality tests, including geo holdouts, conversion lifts, and PSA baselines.

• Strong knowledge of Shopify, GA4, customer match, server-side tracking, and contemporary attribution methods.

• Experience in transitioning paid programs between in-house and agency models.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• Basic life insurance provided.

• Immediate eligibility for 401(k) with company matching.

• Unlimited vacation policy.

• Paid holidays observed.

• Flexible workplace arrangements.

• $100/month flexible benefit stipend available.

• Tuition reimbursement options offered.

• Additional perks include in-office meals, product credits and discounts, lifestyle spending accounts, family planning services, online learning opportunities, fitness stipends, and more.