Director of Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the paid media strategy for our client portfolio, initially concentrating on TikTok, Meta, YouTube, and Google.

• Create scalable frameworks for campaign planning, audience development, creative testing, optimization, and reporting.

• Formulate media strategies that drive measurable revenue growth while aligning with the objectives and budgets of clients.

• Determine the timing and manner in which brands should invest across awareness, consideration, conversion, and retention goals.

• Continuously test, measure, and refine performance to enhance results over time.

• Act as the company's subject matter expert on TikTok advertising, encompassing GMV Max, TikTok Shop, and creator-commerce ad formats.

• Keep abreast of platform updates, algorithm modifications, measurement capabilities, and emerging advertising products.

• Monitor new opportunities across Meta, YouTube, Google, retail media, and upcoming commerce platforms.

• Identify new avenues that provide a competitive edge for Third and our clients.

• Oversee, mentor, and develop the team responsible for executing and optimizing paid media.

• Set performance metrics, workflows, quality standards, and operational best practices.

• Create scalable systems that enhance efficiency while upholding a high standard of campaign execution.

• Manage media performance across the portfolio, including budget pacing, ROAS, CAC, revenue contribution, and profitability.

• Develop dashboards, KPIs, and reporting frameworks that effectively illustrate the impact of paid media.

• Ensure that attribution, tracking, pixel implementation, and measurement systems operate effectively.

• Utilize performance data to pinpoint growth opportunities and enhance campaign effectiveness.

• Serve as a strategic advisor to clients regarding paid media investments, platform opportunities, and growth strategies.

⛳️ Requirements

• 4-6 years of experience in paid media, performance marketing, social advertising, or related fields.

• 2+ years of leadership experience in managing paid media teams.

• Extensive knowledge of TikTok Ads, including GMV Max campaigns, TikTok Shop integrations, and creator-commerce formats.

• Expert-level proficiency in Meta advertising on platforms such as Facebook and Instagram.

• Strong understanding of attribution, measurement, pixel implementation, and media analytics.

• Experience managing paid media for multiple clients in an agency, platform, or consulting environment.

• Demonstrated success in building and scaling high-performing paid media teams.

• Strong analytical skills with the capability to translate performance data into strategic actions.

• Excellent communication, relationship-building, and presentation skills.

• Experience collaborating with consumer brands, retailers, agencies, or commerce-focused organizations is preferred.

🏝️ Benefits

• Competitive salary, along with a bonus plan.