Director of Marketing Operations – Digital Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead, mentor, coach, and cultivate a high-performing team within Marketing Operations and Analytics, Digital Experience, and Digital Media.

• Set clear objectives, priorities, ownership, and accountability across team functions.

• Ensure that team roles, responsibilities, operating procedures, and success metrics are well-defined and documented.

• Promote a culture centered around collaboration, continuous improvement, accountability, and customer focus.

• Encourage team member growth through coaching and development planning.

• Oversee the Marketing Operations and Analytics function, ensuring effective campaign execution, lead management, reporting, attribution, and performance measurement.

• Establish operational governance, planning processes, and accountability measures across marketing initiatives to guarantee timely execution aligned with organizational goals.

• Implement Agile marketing practices, including sprint planning, backlog prioritization, capacity and resource management, retrospectives, and continuous improvement.

• Drive quarterly planning, prioritization, and resource allocation in alignment with business objectives while proactively managing risks and dependencies through mitigation strategies.

• Manage marketing reporting, attribution, performance measurement, and reporting governance.

• Ensure the accuracy, consistency, and integrity of marketing and digital performance data.

• Lead the creation and maintenance of executive dashboards and performance reporting.

• Convert marketing and customer data into actionable business insights and recommendations.

• Monitor performance trends and proactively identify risks, opportunities, and optimization strategies that enhance marketing and business performance.

• Establish reporting standards that facilitate informed, data-driven decision-making.

• Direct website strategy, optimization, and digital experience initiatives aimed at conversion, engagement, and customer experience.

• Create measurement frameworks for customer journeys and digital interactions.

• Drive continuous improvement in lead generation, conversion, customer acquisition, and engagement performance.

• Collaborate with Product Marketing, Communications, Sales, and Member Success teams to enhance customer outcomes throughout the funnel.

• Oversee SEO, website analytics, marketing automation, and digital performance optimization.

• Provide strategic direction for digital media programs, including video, podcast, and multimedia content.

• Act as the business owner for marketing technology platforms, including Salesforce, Pardot (Marketing Cloud Account Engagement), analytics tools, and related integrations.

• Ensure systems, processes, and data align with business objectives, reporting accuracy, and operational efficiency.

• Collaborate with Technology, Revenue Operations, Legal, and Privacy stakeholders to ensure proper governance, compliance, and data integrity.

• Evaluate, implement, and optimize tools and processes that enhance scalability, automation, reporting, and business outcomes.

• Maintain oversight of marketing technology investments and platform performance.

• Serve as a strategic partner to Product Marketing, Communications, Sales, Member Success, Product, and Operations teams.

• Facilitate the resolution of cross-functional issues and eliminate barriers to execution.

• Represent Marketing in enterprise initiatives, operational planning, and business reviews.

• Build strong partnerships across the organization to enhance business performance and customer outcomes.

• Perform additional tasks and responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field.

• 8+ years of progressive marketing experience.

• 5+ years of experience in leading and developing marketing teams.

• Proven experience in leading marketing operations, digital marketing, analytics, and reporting functions.

• Experience managing Agile or Agile-inspired marketing teams and workflows.

• Hands-on experience with Salesforce, Pardot (Marketing Cloud Account Engagement), marketing automation, analytics, and reporting platforms.

• Experience in developing executive dashboards, KPI frameworks, and performance reporting.

• Demonstrated ability to translate complex data into actionable business recommendations.

• Strong project management, communication, and stakeholder management skills.

• Experience in leading cross-functional initiatives and influencing stakeholders across multiple business units.

• Must be authorized to work in the United States.

🏝️ Benefits

• Health (PPO, EPO, HSA), Dental & Vision Insurance eligibility starting from the first day of hire.

• $500 wellness card for Health Coverage Participants.

• 401(k) with 4% Company Match, vested from the first day of hire.

• Flexible Spending Account (FSA) & Dependent Care Account (DCA).

• Life Insurance.

• Bonding Leave.

• Paid Volunteering Program.

• Bonus eligibility.

• Paid Time Off (PTO) inclusive of vacation, personal, and sick time.

• Paid Holidays.

• Wellness Program.

• Employee Engagement Activities.

• Professional Development Opportunities.

• Tuition Reimbursement.

• Student Loan PayDown Program.

• Employee Referral program.

• Employee Assistance Program.