Director of Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Collaborate with the Head of Marketing to convert strategy into quarterly objectives, campaigns, and execution plans.

• Oversee daily marketing execution across performance marketing, lifecycle management, content creation, partnerships, product marketing, and brand initiatives.

• Ensure that all campaigns are innovative, cohesive, and align with the Yardzen brand identity.

• Direct integrated brand campaigns across social media, experiential marketing, influencer collaborations, content, and partnerships.

• Manage the marketing operating rhythm, ensuring projects remain on track and cross-functional alignment and priorities are maintained.

• Propel demand generation and conversion by refining acquisition, activation, and retention strategies.

• Track the marketing funnel and enhance conversion rates, customer acquisition efficiency, and revenue generation.

• Develop reporting and dashboards to monitor marketing metrics, campaign success, and overall business impact.

• Collaborate with Product, Design, Operations, Revenue, and Customer Experience teams.

• Oversee external agencies, freelancers, and marketing partners.

• Create scalable marketing processes, workflows, and systems.

• Advocate for testing, experimentation, and AI-driven marketing workflows.

• Mentor and support members of the marketing team.

⛳️ Requirements

• Minimum of 7 years of consumer marketing experience, including leading cross-functional marketing projects and managing high-impact programs.

• Experience with a DTC or consumer services company at a significant scale, preferably between $25M and $200M in revenue.

• Comprehensive marketing experience spanning performance marketing, lifecycle, content, and brand development.

• Strong background in brand building with creative agencies and campaigns across social, experiential, influencer, and other contemporary channels.

• Proven ability to execute complex marketing initiatives while juggling multiple priorities in a dynamic environment.

• Strong analytical capabilities using CAC, conversion rates, LTV, and ROI to inform business decisions and enhance performance.

• Exceptional project management and organizational skills, with a keen eye for detail.

• Experience in establishing processes and operating systems for efficient execution at scale.

• Ability to work collaboratively across departments and influence stakeholders in Product, Operations, Sales, and Executive Leadership.

• Hands-on leadership style.

• Curious, adaptable, and motivated by change.

• Preferred experience managing agencies, contractors, or external partners.

• Located in the Bay Area preferred.

🏝️ Benefits

• Fully remote work: We are a remote-first organization.

• Comprehensive medical, dental, and vision insurance fully covered.

• Competitive salary commensurate with your skills and experience.

• 12 weeks of fully paid parental leave.

• Monthly wellness stipend.

• Monthly cell phone stipend.

• Monthly internet stipend.