Director of Marketing

This is a fully remote position, open to applicants in New Hampshire, +3 more states.

📋 Description

• Oversee the strategy, implementation, and effectiveness of all marketing efforts.

• Formulate and execute a detailed B2B SaaS marketing strategy that aligns with revenue objectives.

• Build and guide a high-performing marketing team across multiple channels.

• Collaborate with executive leadership to enhance market visibility through thought leadership initiatives.

• Optimize customer acquisition and expand market share within the healthcare provider segments.

• Lead multi-channel campaigns and establish performance marketing frameworks.

• Develop full-funnel attribution models linking investments to revenue results.

• Manage product positioning and differentiation within a competitive healthcare IT environment.

• Cultivate a robust brand presence and thought leadership in healthcare markets.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

• 6 to 10 years of experience in marketing, communications, or similar roles.

• Over 5 years in leadership positions or a comparable mix of education and experience.

• Experience in healthcare technology, EHR, or healthcare IT is highly preferred.

• Strong analytical skills and a data-driven approach.

• Proven experience in aligning marketing strategies with sales revenue results.

• Knowledge of regulated markets and extended enterprise sales cycles.

• Capability to adapt to feedback and make revisions collaboratively and professionally.

• In-depth understanding of modern B2B buyer behavior, digital engagement tactics, and content consumption trends.

• Strong expertise in social media strategy, executive branding, thought leadership development, and audience engagement.

• Proven track record of linking brand-building efforts directly to pipeline generation and revenue achievements.

• Familiarity with the following tools is strongly preferred: Microsoft Office Suite, HubSpot, Adobe Creative Suite, Canva, Cvent, SEO, and paid digital advertising (PPC) concepts and tools.

• Proven success in repositioning brands into higher-value market segments or aiding organizational growth into larger customer segments.

• Experience with AI-enabled marketing platforms, content generation tools, and advanced marketing analytics.

• Experience leading events that have measurable pipeline impact.

🏝️ Benefits

• Competitive compensation and benefits packages.

• Flexible work environment that fosters collaboration and productivity.

• Opportunities for professional growth and continuous learning.