Director of Marketing

This is a fully remote position, open to applicants in North Carolina, +2 more states.

📋 Description

• Take charge of marketing’s role in generating pipeline, sales opportunities, and secured revenue.

• Create reliable demand generation programs that facilitate efficient pipeline growth and customer acquisition costs (CAC).

• Drive revenue through acquisition and expansion strategies involving new business, cross-selling, and upselling.

• Collaborate with Sales to enhance conversion rates, funnel velocity, and win rates.

• Manage the complete go-to-market (GTM) strategy, encompassing positioning, messaging, and product launches.

• Identify ideal customer profiles (ICPs), segmentation, and personas across both SMB and Enterprise markets.

• Formulate pricing, packaging, and promotional strategies that align with growth ambitions.

• Venture into new markets and sectors through focused channel strategies.

• Design and fine-tune the entire funnel from lead capture to closed-won deals and expansion efforts.

• Establish frameworks for lead qualification and segmentation to enhance pipeline quality.

• Collaborate with Sales and RevOps to ensure effective transitions, attribution, and accountability.

• Implement lifecycle marketing to boost conversion rates, retention, and lifetime value (LTV).

• Define and monitor key performance indicators including pipeline, conversion, CAC, LTV, and ROI.

• Develop reporting frameworks and forecasts to track pipeline contributions.

• Lead performance evaluations and continuous optimization efforts.

• Share results and insights with executive leadership and board stakeholders.

• Oversee and enhance the marketing technology stack, including CRM, automation tools, and analytics.

• Utilize data and segmentation to refine targeting and enhance campaign performance.

• Ensure data integrity and attribution accuracy in collaboration with RevOps.

• Recruit, develop, and expand a high-performing marketing team.

• Foster a culture of accountability and ongoing improvement.

• Align team priorities with business outcomes and growth objectives.

⛳️ Requirements

• Over 10 years of B2B marketing experience, with at least one Director-level or equivalent leadership role.

• Proven track record of ownership over revenue-impacting marketing strategies at the product line or business unit level.

• Experience functioning within a SaaS or combined SaaS and on-premises environment.

• Demonstrated success in delivering measurable results such as pipeline generation, revenue growth, conversion rates, and CAC efficiency.

• Experience in leading and managing marketing teams, including recruiting, developing, and scaling talent.

• Bachelor's degree in a relevant discipline or equivalent practical experience.

• Preferred time zones: CST and EST.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work environment and work-life balance initiatives.