Director of Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete lifecycle marketing strategy encompassing demand generation, onboarding, engagement, and retention.

• Convert business objectives into quarterly and annual strategic roadmaps.

• Build and lead a high-achieving lifecycle marketing team.

• Develop processes for campaign planning, execution, and quality assurance.

• Create frameworks for audience segmentation, targeting, and communication cadence.

• Act as the internal expert on HubSpot and Salesforce for lifecycle and demand generation scenarios.

• Collaborate with Marketing Operations on platform architecture, automation, and governance.

• Establish KPIs for pipeline, conversion, retention, and engagement metrics.

• Implement structured test-and-learn initiatives, including A/B testing and holdouts.

• Work alongside Account Management, Sales, Product Management, Client Success, and other cross-functional teams.

• Oversee the marketing budget and forecasting processes.

• Track expenditure and report utilization against pipeline and retention objectives.

• Maintain mPulse brand standards throughout email, landing pages, and campaign creative.

• Deliver performance insights and strategic recommendations to the VP of Growth Marketing and executive stakeholders.

⛳️ Requirements

• Proven experience in building or scaling lifecycle, demand generation, or retention marketing programs (experience in healthcare or B2B2C is a bonus).

• Excellent written and verbal communication abilities.

• Strong organizational skills with meticulous attention to detail.

• Familiarity with marketing automation and CRM systems, particularly HubSpot and Salesforce.

• Ability to manage multiple campaigns and stakeholders in a fast-paced, deadline-oriented environment.

• Understanding of B2B2C marketing dynamics along with pipeline and retention metrics.

• Exceptional time management capabilities.

• Collaborative work ethic with excellent cross-functional partnership skills.

• Proven problem-solving abilities and critical thinking skills.

• Strong writing and editing skills for campaign content.

• Bachelor’s degree in marketing, business, or a related field.

• Over 8 years of experience in demand generation, lifecycle, CRM, or retention marketing.

• More than 3 years of experience leading and developing marketing managers or small teams.

• Proficient in using HubSpot and Salesforce.

• Willingness to travel 5-10% of the time.

• Capability to sit and work at a computer for extended periods.

🏝️ Benefits

• Remote-First & Flexible PTO — work from wherever you feel most productive.

• 100% company-covered employee-only medical, dental, and vision insurance option.

• Contributions from the company towards dependent coverage.

• Company-paid life and disability insurance.

• 401(k) plan with a 4% match.

• Access to financial advisors for planning assistance.

• 6 weeks of parental leave.

• Structured 30-60-90 day plans and ongoing training opportunities.

• Peer-to-peer bonuses and team celebrations.