Director of Innovation – Product Marketing

📋 Description

• Lead the strategy for Innovation & Renovation.

• Drive the ideation and design of new products, features, or business models by analyzing market trends and customer insights to inform the product roadmap.

• Examine market trends, consumer insights, and competitive data to pinpoint opportunities to renovate, refresh, or reposition existing product lines.

• Oversee the product life cycle from concept to launch, ensuring product enhancements are strategic, profitable, and align well with Bobbie’s existing product portfolio.

• Assist in establishing and building equity for Bobbie Labs as a recognized center of excellence and validation for nutrition.

• Create product briefs that include financial models, ROI analyses, and business cases for new innovations and renovation projects within the Stage Gate process.

• Lead product research, including 'voice of the customer' studies and prototyping, to validate new concepts.

• Develop comprehensive product points of difference, claims, and positioning strategies to set products apart in the market.

• Own the brief that guides the creation and integration of compelling product messaging, naming, and positioning to maximize market appeal in collaboration with Brand and Commercial teams.

• Define the core value drivers and differentiators for the product portfolio.

• Support the creation of sales materials, case studies, and presentations to enable the Commercial teams to effectively communicate the product's value.

• Lead cross-functional teams, including R&D, Brand, Commercial, Operations, and Customer Experience, to ensure seamless execution of product strategy.

• Build, manage, mentor, and lead high-performing project teams.

• Serve as the primary liaison between Product and executive leadership, presenting innovation/renovation strategies and performance metrics.

• Cultivate and maintain relationships with external product partners to ensure efficient progress towards shared KPIs.

• Define KPIs for product innovation/renovation, performance, adoption rates, and revenue impact.

⛳️ Requirements

• 8-10+ years of experience in product marketing, innovation, or brand management within CPG, preferably in food or nutrition; experience in infant, toddler, or maternal health is advantageous.

• 3+ years of experience leading or managing cross-functional teams and direct reports.

• Proven success in bringing new products from concept through commercialization via a Stage Gate or similar innovation process.

• Experience in building and executing product roadmaps that balance innovation with portfolio optimization and renovation.

• Familiarity with product positioning frameworks, competitive analysis, and category management tools (e.g., IRI/Circana, Nielsen, SPINS).

• Ability to create and present compelling ROI analyses and financial models to leadership.

• Working knowledge of regulatory considerations in food/infant nutrition (FDA labeling, claims compliance) is a significant advantage.

• Proficient in data visualization and presentation tools suitable for executive-level storytelling.

• Understanding of co-manufacturing relationships and how product innovation interacts with operations and supply chain challenges.

🏝️ Benefits

• Competitive stock options.

• 401k with employer match.

• Employee medical, dental, and vision insurance fully covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction.

• US-based remote work model.

• Flexible Time Off Policy (including Summer Fridays; half days on Fridays from Memorial Day through Labor Day).

• 16 paid company holidays, plus an end-of-year holiday shutdown.

• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid.

• One year subscription to Bobbie or Baby's Only.

• $75 monthly internet stipend.

• Co-working space reimbursement.