Director of Influencer Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop a seeding and gifting system aimed at engaging hundreds of creators each month, with comprehensive tracking and conversion to posts, promotional codes, and revenue.

• Create and expand a paid creator strategy through negotiated partnerships, whitelisting, and Spark Ads.

• Establish an ambassador program that focuses on long-term brand representation.

• Manage the influencer profit and loss, which includes budgeting, creator-generated revenue, and costs associated with creator content acquisition.

• Identify, negotiate, and nurture creator relationships across platforms such as Instagram, TikTok, and YouTube.

• Oversee seeding targeting, logistics coordination with operations, tracking, and follow-up processes.

• Develop whitelisting and Spark Ads processes for the paid social media team.

• Be responsible for attribution and reporting utilizing codes, links, post-purchase surveys, and incrementality analysis.

• Collaborate with the General Manager of TikTok regarding Shop affiliates to prevent channel conflicts.

• Build and lead the team as the program grows, including coordinators, agencies, and tools.

• Achieve measurable creator-sourced revenue and results from new-to-brand customers.

• Manage a weekly seeding funnel and monitor conversion rates.

• Provide a whitelisting pipeline that generates scalable, high-performing creative content.

• Cultivate ambassadors whose audiences actively purchase, restock, and maintain subscriptions.

⛳️ Requirements

• 5+ years of experience in influencer marketing, including at least 2 years of responsibility for performance metrics.

• Ideally possess experience with a DTC wellness, beverage, or CPG brand.

• Have personally developed a seeding or ambassador program with over 100 active creators.

• Experience managing whitelisting and Spark Ads with a performance-driven team.

• Capability to discuss Customer Acquisition Cost (CAC) and performance metrics beyond mere reach.

• Strong negotiation skills and persistent follow-up with creators.

• Analytical skills to establish tracking methods before the necessary tools are available.

• Reside in Austin or be willing to frequently travel there; exceptional candidates may work remotely within the United States.

🏝️ Benefits

• Competitive salary along with performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• 401K matching program.

• Unlimited paid time off (PTO).

• Monthly wellness stipend of $500.

• Annual professional development stipend of $2,500.

• A mandate to rebuild with executive support at a brand that creators already love organically.