Director of Homeschool Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategic development for StrongMind Homeschool’s consumer growth engine.

• Transform business objectives into strategies for acquisition, conversion, activation, retention, and revenue.

• Evaluate funnel performance and identify necessary adjustments in budget, messaging, creative, channels, or resources.

• Create and test various audiences, offers, campaigns, landing pages, pricing, messaging, and acquisition strategies.

• Analyze customer acquisition cost (CAC), conversion rates, activation, churn, retention, lifetime value (LTV), and customer behavior.

• Collaborate with Product teams to translate capabilities into customer-centric value and provide insights for the product roadmap.

• Develop lifecycle strategies encompassing nurture, onboarding, activation, engagement, retention, win-back, referral, and advocacy.

• Engage with customers and analyze their behavior to enhance Marketing and Product decisions.

• Partner with the ESA team to convert funding opportunities into scalable customer acquisition strategies.

• Create briefs and guide collaborative efforts in creative, content, digital, lifecycle, web, and production resources.

• Experiment across various channels, audiences, creative elements, messaging, and offers.

• Utilize AI for research, analysis, personalization, testing, automation, and increased efficiency.

• Establish systems and processes that ensure predictable and repeatable growth.

• Drive measurable national expansion for StrongMind Homeschool.

⛳️ Requirements

• Over 7 years of progressive experience in B2C Marketing, Growth, or a related field, with significant ownership of acquisition, revenue, or measurable growth outcomes.

• Proven experience in building or scaling a consumer acquisition engine.

• Strong understanding of recurring-revenue business models, including subscription, SaaS, membership, DTC, marketplaces, or similar consumer frameworks.

• Broad expertise across performance marketing, lifecycle/CRM, brand development, content creation, web optimization, conversion rate optimization (CRO), customer research, analytics, and experimentation.

• In-depth knowledge of performance marketing and customer-acquisition funnels.

• Experience in managing substantial marketing budgets and making investment decisions based on performance metrics.

• Strong grasp of CAC, LTV, conversion rates, activation, retention, churn, and payback periods.

• Experience in developing positioning, messaging, offers, campaigns, and go-to-market strategies.

• Proven ability to work closely with Product teams and leverage customer insights to guide decisions.

• Exceptional business judgment and capability to convert customer behavior and performance data into actionable strategies.

• Strong cross-functional leadership abilities and capacity to foster alignment without direct reporting authority.

• Experience in dynamic environments where operational frameworks are still being established.

• Proficiency in AI-driven methodologies, including using AI for research, analysis, content creation, experimentation, personalization, automation, and enhanced decision-making.

• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.

• Equivalent professional experience and demonstrable results are prioritized over formal educational qualifications.

• Must be eligible to work in the United States.

• Cannot require visa sponsorship.

🏝️ Benefits

• A competitive total compensation package, which includes medical, dental, vision, and optional benefits.

• On-site gym facilities.

• Access to virtual wellness programs.

• Wellness coaching services.

• Flexible work options available for select roles.

• Unlimited paid time off (PTO) for salaried positions.

• “Life happens” days off.

• Fully paid holiday week off during Christmas.

• Recognition and rewards for birthdays, significant anniversary milestones, and community service hours.

• Quarterly Town Halls.

• Annual social events and traditions, including Halloween celebrations and Wellness Fairs.