Director of Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement comprehensive B2B marketing strategies that drive qualified sales opportunities and measurable pipeline expansion.

• Collaborate with Sales leadership to ensure marketing efforts align with revenue targets.

• Develop and execute Account-Based Marketing initiatives aimed at dealership groups and key enterprise accounts.

• Identify ideal customer profiles and design targeted campaigns for specific market segments.

• Track campaign performance and optimize for tangible business outcomes.

• Manage market positioning, messaging, and value propositions across all customer interactions.

• Oversee the administration of HubSpot CRM and Marketing Hub.

• Handle lead lifecycle management, including segmentation, automation, workflows, lead scoring, attribution, and nurturing campaigns.

• Ensure CRM data integrity through cleansing, duplicate management, enrichment, and governance practices.

• Create dashboards and executive reports on marketing effectiveness and sales pipeline status.

• Analyze conversion rates within the buyer journey to enhance marketing efficiency.

• Collaborate with Sales on lead routing, qualification, reporting, and revenue operations.

• Direct digital strategy, website experience, SEO, AEO, GEO, and AI search visibility efforts.

• Enhance website conversion rates through user experience improvements, landing pages, forms, and content structure.

• Evaluate website performance and visitor behavior utilizing analytics tools.

• Manage email campaigns, landing pages, forms, and digital assets within HubSpot.

• Identify and integrate AI tools for improved efficiency, personalization, content generation, analytics, and campaign performance.

• Develop scalable AI-driven marketing workflows.

• Create and manage content strategy across various formats including blogs, white papers, customer case studies, videos, webinars, thought leadership, research reports, emails, and social media.

• Establish executive branding, LinkedIn strategies, and employee advocacy initiatives.

• Build a scalable marketing function through direct execution, AI, automation, and collaboration with external partners.

• Draft creative briefs, project specifications, and AI prompts.

• Supervise external marketing partners, vendors, agencies, deliverables, priorities, budget, and ROI.

• Assess industry conferences, trade shows, webinars, partnerships, and speaking engagements.

• Report directly to the President, driving brand awareness, demand generation, customer engagement, and measurable revenue growth.

⛳️ Requirements

• Over 8 years of progressive leadership experience in B2B marketing, ideally within technology, SaaS, Managed Services, cybersecurity, or similar sectors.

• Advanced expertise in managing HubSpot CRM and Marketing Hub.

• Proven success in devising demand generation programs that yield measurable pipeline growth.

• Extensive experience with marketing automation, CRM management, lead lifecycle processes, segmentation, workflows, attribution, and campaign analytics.

• Solid understanding of SEO with familiarity in AEO, GEO, and AI search optimization techniques.

• Experience in managing websites, digital marketing strategies, email marketing, and optimizing conversion rates.

• Proven track record of leading cross-functional marketing initiatives through direct execution, AI-enabled workflows, and collaboration with outsourced experts.

• Strong analytical skills and the ability to make data-driven decisions.

• Exceptional written and verbal communication abilities.

• Highly organized with superb project management capabilities.

• Comfortable operating in a fast-paced, growth-focused environment with a strong sense of ownership.

• Bachelor’s degree in Marketing, Communications, Business, or a related field is required.

• Preferred: experience in marketing technology solutions, cybersecurity services, Managed Services, or SaaS.

• Preferred: experience in marketing to automotive retail or heavy truck dealerships.

• Proficiency with Google Analytics, Google Tag Manager, Google Search Console, HubSpot, SEMrush, Ahrefs, LinkedIn Campaign Manager, WordPress, and contemporary AI marketing tools.

• HubSpot, Google Analytics, or related marketing certifications are a plus.

🏝️ Benefits

• Fully remote work arrangement.

• Access to AI tools and workflows as part of the role.

• Opportunity to collaborate with specialized external marketing partners and agencies.

• Professional exposure to executive leadership and initiatives in industry thought leadership.