Director of Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the growth marketing and demand generation strategy across digital channels, media, campaigns, and lifecycle marketing to enhance qualified pipeline and drive revenue growth.

• Revamp and expand current demand programs by implementing contemporary frameworks, experimentation, and performance-focused marketing practices.

• Manage and optimize an annual paid media budget of approximately $1.5M, collaborating closely with external media agency partners to maximize performance across various channels.

• Design and execute integrated campaigns utilizing paid media, digital channels, and marketing automation platforms.

• Collaborate with product marketing and brand marketing teams to effectively translate positioning and messaging into successful demand campaigns.

• Establish and monitor pipeline targets and campaign performance metrics, leveraging data to continually refine channel mix and return on investment.

• Spearhead campaign experimentation across digital channels, media buying, and innovative AI-driven marketing workflows.

• Work cross-functionally with sales and revenue teams to ensure robust marketing-to-sales alignment and maintain pipeline quality.

• Oversee marketing technology and reporting processes, including CRM and marketing automation platforms (experience with HubSpot is preferred).

⛳️ Requirements

• 6–8+ years of experience in growth marketing, demand generation, or performance marketing, ideally in a B2B SaaS environment.

• A strategic leader in demand generation, not merely a campaign executor—you have previously built or scaled demand generation functions.

• Profound expertise in digital channels, paid media, lifecycle marketing, and campaign optimization.

• Extensive experience managing marketing budgets and performance objectives, including collaboration with media agency partners.

• Highly data-oriented with the capability to analyze campaign performance and consistently refine marketing investments.

• Comfortable working in contemporary marketing environments that utilize automation, AI, and experimentation.

• Experience with CRM and marketing automation platforms (HubSpot experience is strongly preferred).

• Collaborative and able to work cross-functionally, engaging closely with sales, product marketing, and leadership teams.

🏝️ Benefits

• 20 PTO days plus 10 company holidays.

• Comprehensive health, dental, and vision insurance coverage.

• 401(k) plan with a 4% employer match.

• Access to modern technology and the opportunity to work with AI-driven tools.

• A fast-paced, mission-driven culture.

• High-impact work that enhances access to higher education.