Director of Global Event Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take full ownership of the tradeshow program, which encompasses the calendar, budget, messaging, pre-show marketing, booth design, shipping, staffing, and on-site execution.

• Collaborate with Demand Generation and Sales teams to arrange meetings prior to events.

• Ensure that every lead is entered into HubSpot with proper attribution.

• Act as the expert in event technology and develop unique event activations.

• Oversee sponsored-event partnerships, including drafting give/get agreements and ensuring a strong on-site presence.

• Enhance the database through event opt-in opportunities.

• Work alongside Customer Success on the event technology for sponsored conferences.

• Identify feature opportunities and communicate advocacy successes to Customer Marketing.

• Develop owned events ranging from local workshops and dinners to the inaugural annual user conference.

• Establish event objectives, formats, agendas, speakers, venues, run of show, and marketing for attendees.

• Maintain a reliable source of truth for events.

• Manage projects involving events, vendors, and contracts.

• Forecast budgets and provide quarterly recommendations to the VP of Marketing based on expenditures, pipeline, and revenue.

• Supervise and assist the Event Coordinator.

⛳️ Requirements

• Minimum of 8 years in corporate event marketing within a B2B environment.

• Experience serving as an exhibitor at trade shows, rather than solely as an agency or organizer.

• Managed a substantial portfolio of third-party trade shows and sponsored events.

• Involved in the planning and execution of a mid-sized user conference and an exclusive dinner series.

• Strong expertise in event technology, including registration platforms, lead capture applications, badge printing, and event app development using various platforms.

• Knowledge of industry organizations such as IMEX, MPI, PCMA, CSAE, and ASAE.

• Responsible for managing an event budget and demonstrating event returns in terms of pipeline and revenue.

• Proficient in writing event messaging and copy.

• Familiarity with HubSpot and its attribution capabilities.

• Willingness to travel approximately once a month across North America and Europe.

• Comfortable and ergonomic workspace that is private and quiet.

• Reliable internet connection with a minimum download speed of 30 Mbps.

• Must be a Canadian Citizen or Permanent Resident eligible to work and travel to the US, Canada, and Europe.

🏝️ Benefits

• Stock Option

• Comprehensive Benefits

• 15 days of annual leave

• 3 additional summer days

• Paid holiday on your birthday

• Opportunities for regional in-person gatherings and co-working sessions

• Access to top-tier hardware

• Best-in-class collaboration software for remote work

• Equal opportunity employer

• Accommodations available upon request