Marketing Events Specialist

This is a fully remote position, open to applicants in Arizona, +16 more locations.

📋 Description

• Spearhead marketing strategies for in-person conferences, trade shows, regional events, and virtual webinars.

• Identify impactful events that align with target audiences and pipeline objectives.

• Create pre-event promotional strategies, including email invitations, social media content, and sales support materials.

• Transform post-event content into blog articles, testimonials, and sales enablement tools.

• Oversee booth experiences, signage, marketing materials, and speaking opportunities.

• Support on-site engagement strategies, interactive demonstrations, giveaways, and lead capture efforts.

• Collaborate with internal subject-matter experts, Product Marketing, and Policy & Advocacy to develop topics and speaker lineups.

• Increase virtual event registrations through targeted outreach, partner promotion, and internal awareness campaigns.

• Manage setup for virtual event platforms, moderation, attendee experience, and follow-up communications.

• Handle post-event follow-up campaigns to nurture interest and boost conversions.

• Work in conjunction with Field Marketing and Education Partnerships on messaging, pipeline goals, talking points, and outreach initiatives.

• Provide stakeholders with campaign briefs, promotional materials, and performance analytics.

• Create feedback mechanisms to enhance event strategies and interdepartmental collaboration.

• Develop and oversee speaker and thought leadership initiatives.

• Manage award submissions for Second Step Programs, involving research, content creation, necessary materials, follow-up, status updates, and announcement campaigns.

• Collaborate with CS&S teams to showcase customer insights in webinars and panels.

• Utilize partnerships and co-marketing opportunities to broaden reach and enhance attendance.

• Communicate updates on marketing activities, milestones, delays, and pertinent information to stakeholders.

• Gather, synthesize, and analyze internal and external data to evaluate messaging effectiveness and navigate the SEL media landscape and communication requirements.

• Travel to support in-person events and conferences, including occasional visits to the Seattle office.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, or a related discipline.

• A minimum of 3 years of experience in demand generation, event marketing, or similar roles, ideally within edtech or K-12 education sectors.

• Proven track record in managing both physical and digital events that have a measurable impact on the pipeline.

• Strong project management abilities and a collaborative spirit across teams and departments.

• Exceptional written and verbal communication skills, with a focus on detail and audience engagement.

• Familiarity with webinar and virtual event platforms such as Zoom, ON24, or comparable technologies.

• Capability to assess event performance metrics and leverage insights to enhance future events.

• Willingness to travel up to 25% for in-person events and conferences.

• Ability to work remotely from one of the specified states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, New Jersey, New Mexico, New York, Ohio, Oregon, Pennsylvania, Texas, Virginia, or Washington.

🏝️ Benefits

• 100% employer-covered medical, dental, and vision premiums.

• 50% employer-sponsored dependent medical and dental premiums.

• Retirement plan with a company match of up to 3%.

• $100 monthly flexible work subsidy for phone, internet, office supplies, or commuting expenses.

• 16 paid holidays, inclusive of winter break and one floating holiday.

• Three weeks of vacation in the first year.

• Separate accrual for sick leave.

• HSA or FSA account options.

• Parental leave benefits.

• Sabbatical leave opportunities.

• Employee assistance program.

• Opportunities for growth and professional development.

• Disability and life insurance coverage.

• Remote work options available.